Top Marketing Research Articles Related to Political Polling

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Total: 36

ArticleSurvey Monitor May/June 2026Quirk's Staff|May 1, 2026
ArticleThe polling gap: When quantitative data misses the markTim Wragg|November 19, 2024
ArticleThe challenges affecting political pollingDoug Pruden, Terry Vavra|October 30, 2024
ArticleDemocrats' messaging challenges: Two fundamental misunderstandingsJames Forr|July 9, 2024
ArticleDon’t sacrifice precision for speed and costDoug Berdie|November 1, 2021
ArticleHit? Stand? Double? Master ‘likely effects’ to make the right callGeorge Terhanian|November 1, 2021
ArticleThe election polls were wrong (again). Now what?Sheri L. Lambert, Brooke Reavey|March 1, 2021
ArticleElection polling and qualitative researchStephen Turner|December 21, 2020
ArticlePredicting the vote: Using implicit measurement to improve polling researchJoan Sinopoli|November 30, 2020
ArticleTips for recognizing bad researchRoy Eduardo Kokoyachuk|August 5, 2019
ArticleNot everything called marketing research is really marketing researchJim Nelems|September 10, 2018
ArticleSurvey says … Trump won? Lessons from 2016 election pollsJoe Hopper|April 24, 2017
ArticleElection polls were wrong: 5 reasons why (and how it will impact marketing research)Rich Raquet|November 16, 2016
ArticleSociety without reliable public opinion pollingJohn Dick|November 10, 2016
ArticleElection polling: Phone usage plays a role during election seasonMckay Bird|October 18, 2016