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Showing:From the Publisher

Total: 26

ArticleFrom the Publisher Emeritus: Tom Quirk explains the origins of Quirk’s Marketing Research ReviewTom Quirk|October 1, 2011
ArticleFrom the Publisher: Is research ready for prime time?Tom Quirk|April 1, 1999
ArticleFrom the Publisher: Expect the unexpectedTom Quirk|February 1, 1999
ArticleFrom the Publisher: In satisfaction terms, this ship was the TitanicTom Quirk|November 1, 1998
ArticleFrom the Publisher: One hundred issues and countingTom Quirk|February 1, 1997
ArticleFrom the Publisher October 1996: This satisfaction 'research' left the customer unsatisfiedTom Quirk|October 1, 1996
ArticleFrom the Publisher: Mystery shopping develops new imageTom Quirk|January 1, 1996
ArticleFrom the Publisher: Mystery shopping takes a giant leap forwardTom Quirk|April 1, 1995
ArticleFrom the Publisher: Booking a facility? It pays to shop aroundTom Quirk|January 1, 1995
ArticleFrom the Publisher January 1994Tom Quirk|January 1, 1994
ArticleFrom the Publisher December 1991: Proper planning essentialTom Quirk|December 1, 1991
ArticleFrom the Publisher November 1990: One company's experience with customer satisfactionTom Quirk|November 1, 1990
ArticleFrom the Publisher April 1990: Researching the researchersTom Quirk|April 1, 1990
ArticleFrom the Publisher March 1990: New book could help you avoid first-time focus group problemsTom Quirk|March 1, 1990
ArticleFrom the Publisher: Mail surveys still a viable research techniqueTom Quirk|June 1, 1989