All Marketing Research Articles Related to Concept Optimization

Learn all about concept optimization. Quirks.com is the largest source of marketing research information.

Search Results

Sort By:

Showing: Concept Optimization

Total: 32

Sponsored Video Discover.ai Virtual Session: Harnessing Natural Online Conversation and AI to Take Concept Development and Testing Next-Level  Sophie Wright | February 14, 2025
Article How to conduct an effective concept test: The process, methods and benefits Josh White | April 3, 2024
Article How research can guide the innovation process Eric Tayce | November 1, 2023
Article Before You Go: 10 minutes with Marat Fleytlikh, Kraft Heinz Emily C. Koenig | November 1, 2023
Article Ensuring market success with concept tests Julie Tebeka | October 24, 2023
Article Barbie: A revolution in the making Arun C. Kumar | August 9, 2023
Article The advantages of concept testing with surveys Emily Rodgers | January 24, 2023
Sponsored Video Fuel Cycle Webinar: Total Advertising Performance: Mastering Digital Advertising with Extreme Agility Rick Kelly, Calista Corley | September 6, 2022
Article Taking steps toward marketing optimization Mark Aronoff | July 18, 2022
Sponsored Article 10 Top Concept Research and Testing Companies 2022 Quirk's Staff | March 1, 2022
Article Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research Kip Creel | April 1, 2014
Article Using contingent concept analysis to design clear and intuitive user interfaces Jerry Cole | January 1, 2014
Article The power of prediction markets Julie Wittes Schlack | May 1, 2013
Article Disney augments ad research with app-based qualitative method Emily Goon | July 1, 2012
Article Family research: Keep on trying 'til you reach the highest (common) ground Janet Oak | April 1, 2012