Who better to judge a new product concept than the audience that’s going to use it? When it comes to introducing new products to the market, rigorous concept testing beforehand can mitigate risk of marketplace failure. Companies that specialize in concept testing and research are experienced in finding the right respondents and utilizing the most effective methodologies to provide insight into product development.

These companies offer expertise across sectors from B2B and health care to consumer and media. Whether your research requires recruitment services, package testing or survey programming, these specialized research companies are here to help.

Decision Analyst Logo

Decision Analyst

Founded 1978 | 150 employees
Jerry Thomas, President and CEO
Felicia Rogers, EVP

Decision Analyst is a recognized leader in new products concept testing and forecasting. Its professionals have evaluated thousands of new product concepts for durable goods, nondurable goods and services. Decision Analyst offers an array of concept testing services for each stage of the development process. ConceptScreen® is a proprietary system that allows you to screen and evaluate sets, or batches, of early-stage new product concepts. ConceptCheck® is an online system to provide diagnostic feedback for individual early-stage product concepts. ConceptTest® is an industry-leading online concept testing system that can improve a company’s chances of success in developing and introducing new products. Conceptor® volumetric forecasting is a series of models to predict new product success and forecast actual retail depletions during a new product’s first year on the market.

Phone 1-817-640-6166


Founded 1980 | 250+ employees
Steve Raebel, President

Our specialties include B2B, consumer and global research. For over 40 years Fieldwork has recruited the highest-quality business, medical and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management, hosting and complete guidance through in-person, remote/online and hybrid research sessions. Our technically versed support staff will confidently guide you through the logistics from large online to multicountry project execution. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest.

Phone 1-800-863-4353

Fuel Cycle Logo

Fuel Cycle

Founded 2009 | 120+ employees 
Eran Gilad, CEO

Fuel Cycle’s award-winning Market Research Cloud is the most comprehensive intelligence-gathering ecosystem that exists today. Our platform enables decision makers to maintain constant connections with their customers, prospects and users to uncover real-world actionable intelligence. By integrating human insight with critical business data and through automated quantitative and qualitative research solutions, Fuel Cycle’s Market Research Cloud powers product innovation, brand intelligence and enhanced user experience. Breakthroughs require action. We built Fuel Cycle to ignite it.  

Phone 1-323-556-5400

InsightsNow logo


Founded in 2003 | 35+ employees
Dr. David Lundahl, CEO and Founder

InsightsNow is a full-service, award-winning behavioral research firm that partners with companies across a wide array of industry verticals to accelerate business decisions. We specialize in supporting companies’ creation of disruptive innovations for achieving a cleaner, healthier, happier world. Using proprietary and unique behavioral research approaches, we work with clients to discover creative, collaborative and innovative insights. The team has a passion for uncovering people’s beliefs, behaviors, triggers, cues and motivations to help identify unexpected human truths that inform and inspire. Through implicit testing applications such as our Implicit/Explicit Test™, custom research solutions or assisted DIY tools, we help find answers faster – improving speed-to and success-in market. By partnering with InsightsNow, clients can delve into the “why” behind human behavior and design research to address challenges and accelerate innovation by focusing on consumer behaviors and emotional drivers. Visit our website to learn more.

Phone 1-541-757-1404

Kadence International Logo

Kadence International

Founded in 1991 | 300 employees
Ellie Tehrani, CEO – Americas

Kadence International is a global boutique market research agency. With offices spanning Asia, Europe and the Americas, we combine the global reach of a large agency with the agility and personalized service of a small boutique. Our goal is to be more than just a service provider. We passionately believe great research is core to all business success. With every interaction, Kadence becomes an extension of your team, helping your brand make strategically sound and profitable decisions. Kadence International offers a broad spectrum of research services including participant recruitment, segmentation, new market entry, usage and attitude surveys, product and package testing, concept testing and validation, and much more. We have expertise in a variety of verticals including health care, technology, consumer goods, food and beverage, B2B, automotive, agriculture, media, e-commerce and telecommunications.

Phone 1-650-350-2966

Mindspot Research

Founded 2006 | 8 employees | Full Service Custom Online Research Consultancy
Jeanne Campbell, Managing Director

You can take advantage of Mindspot’s online research expertise to explore different concepts and include consumer insights in the initial stages of concept development. Their transparent process narrows down the number of concepts and provides quantifiable consumer insights. Their concept testing shows you which concepts drive purchase intent and usage. The team at Mindspot Research translates consumer data into actionable consumer insights for your new products or services. Using Mindspot’s concept testing services prior to going to market is a key step to reduce in-market risk. Their exploratory online focus groups have helped many marketers with initial concept development too! 

Phone 1-407-730-4603

Murray Hill National

Murray Hill National

Founded 2013 | 35 employees
Susan Owens, COO

Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment for their consumer, health care, business-to-business and technology projects. For the last seven years Murray Hill National LLP, rebranded under new ownership, has advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality health care recruitment with access to 465,000 physicians, nurses and more, and we organize 100+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our call center has 45 CATI stations where we conduct all of our telephone interviewing including qualitative, quantitative, phone-to-web or old-fashioned CATI. Call us today for your next project, your national recruiting experts!

E-mail susan@murrayhillnational.com
Phone 1-972-707-7645


Founded 2017 
Jim Whaley, CEO

Fast, Reliable Answers for Insightful Decisions®. Significantly improve your online research success with dependable survey data from B2B and consumer audiences. Our mission: Expand opportunities for researchers to do the work you believe in and can stand behind, for your company, your community and your cause. OvationMR services cover sampling, programming and hosting, translations and design and analysis for brand-tracking studies, fast concept testing, market segmentations, conjoint analysis, awareness and usage studies, customer experience and political polling. Our clients include research practitioners, consultants, governments, NGOs and global brands. We offer survey audience sampling and supporting research services globally. Contact us today at: info@ovationmr.com.

Phone 1-212-653-8750

Quest Mindshare logo

Quest Mindshare

Founded 2003 | 126 employees
Greg Matheson, Managing Partner
Joe Farrell, Managing Partner

Launched in 2003 to meet the needs of technology companies, Quest began survey operations to 45,000 persons employed in technical fields. With fast-growing panels and a focus on utilizing the greatest survey security technology, Quest Mindshare is now well-known to provide the most extensive and flexible groups of online panel assets for every B2B and consumer need. Quest’s largest panels reside in North America and Europe but the agile project management team can superbly tackle projects anywhere in the world. Let Quest know what your hard-to-find audience is (from ITDMs, financial DMs and web developers to moms with babies, music ratings and everything in between) and the team of market research experts and professionals will either offer support through diverse panel assets or recommend ways to achieve your target. 

E-mail sales@questmindshare.com
Phone 1-416-860-0404

SightX Logo


Founded 2015 | 27 employees
Tim Lawton, Co-Founder
Naira Musallam, Co-Founder

SightX is an automated end-to-end consumer insights platform that enables you to drive more efficient data-driven decision-making. The intuitive interface and automated analysis capabilities make it simple to dynamically test product or ad concepts, get results within hours and have all of your analysis and reporting in one solution. By providing users with the most robust yet flexible platform in the world, SightX enables you to impact your brand with just the click of a button. Find out how consumer insights, marketing and CX teams at leading organizations use SightX to transform the way they work.