Top Marketing Research Articles Related to Hybrid Research (Qual and Quant)

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Article Questions for the customer journey Nitin Sharma | May 25, 2026
Article AI: Possibilities and pragmatism for research and insights Suzanne Allers | May 21, 2026
Article Fraud detection is only as good as its ability to learn Julia Mittermayr, Florian Kögl | May 12, 2026
Article Qualitative researchers need to adjust Allison Rak | May 11, 2026
Article The AI arc at Quirk's Chicago: From buzzword to bedrock Kate Woodward | May 1, 2026
Article Why the human layer is essential when working with AI insights Eric Karofsky | May 1, 2026
Article Understanding consumers who aren't buying Kyle Rawn, Lindsay Roberts | May 1, 2026
Sponsored Article ResearchBods: Two frictions holding insight communities back and how to remove them ResearchBods Staff | May 1, 2026
Article Data Use: MaxDiff’s max myths Carl Jago | May 1, 2026
Article A 5-step framework for faster innovation decisions Eric Tayce | May 1, 2026
Sponsored Article 6 Top Retail/Shopper Research Companies Quirk's Staff | May 1, 2026
Article AI adoption isn’t approval: The metric researchers are missing Wendy Smith | April 6, 2026
Article Why brands keep misreading what people feel – and how qualitative strategy can fix it Kirsty Afshar Bennett | March 1, 2026
Article Trade Talk: Ask less, listen more Joseph Rydholm | March 1, 2026
Sponsored Article PickFu: Make Consumer Testing Everyone's Superpower Justin Chen | March 1, 2026