Top Marketing Research Articles Related to Segmentation Studies

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Sponsored Video Market Logic Software Virtual Session: Meet Persona Agents: Always-on intelligence for insight-led innovation Joseph Rini | February 13, 2026
Article Creating breakthrough segmentation with AI Quirk's Staff | January 20, 2026
Video Visa Virtual Global Session: The rise of the gig economy: Empowering a new generation of workers Michael Nevski | January 12, 2026
Article Using rating scales in segmentation studies: At least twice as bad as you think Keith Chrzan | January 1, 2026
Video Purpose Brands Virtual Global Session: Modernizing consumer segmentation Angelina Iturrian | December 22, 2025
Article Top marketing research and insights articles of 2025 from Quirk's newsletter Quirk's Staff | December 16, 2025
Article Data Use: Six things marketing researchers can do with random forest analysis Keith Chrzan | November 1, 2025
Article B2B project leads to new segmentation method Quirk's Staff | October 23, 2025
Article Closing the say-do gap: How real-time insights are reshaping consumer research Nihal Advani | September 16, 2025
Article Trade Talk: Different customers, different needs, one brand Joseph Rydholm | September 1, 2025
Article AI and the future of multicultural market segmentation Mario X. Carrasco | July 30, 2025
Article How to unleash the  power of segmentation Kyle Rawn, Lindsay Roberts | July 1, 2025
Article Insights leaders discuss segmentation, communication, category growth Marlen Ramirez | June 3, 2025
Sponsored Video Panoplai Virtual Session: Tripadvisor, Group Black and Panoplai Put Black Travelers into Motion with Digital Twins Adam Bai, Ryan Gillis | March 26, 2025
Article Marketing research: Guiding companies to focus on the right problems Bonnie Chiurazzi | March 25, 2025