Top Marketing Research Articles Related to Segmentation Studies

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Showing: Segmentation Studies

Total: 103

Article Can researchers bring segments to life with AI chatbots? Stephan Basson | July 9, 2024
Article Segmentation in the pharma industry: How to create resilient strategies Nicola Vyas | March 18, 2024
Article The use of synthetic data in marketing research Marco Vriens, Chad Vidden, Rogier Verhulst | March 1, 2024
Sponsored Article 16 Top  Consumer Research Companies Quirk's Staff | March 1, 2024
Article Beyond seniors: Decoding the diversity of China's mature consumer segment Maxwell Wang | January 23, 2024
Article Putting the next generation of segmentation tools to work Ed Lorenzini, Scott Chase | January 1, 2024
Article Entering an era of innovation: Marketing research in 2024 Oscar Carlsson | December 20, 2023
Article A growing segment: Why it is important to understand Hispanic consumers Natalia Infante Caylor | November 7, 2023
Article Exploring the different types of online community research participants Anthony Shephard-Williams | September 21, 2023
Article Unhappy customers are more costly in a tight economy, but data analytics can help Miika Mäkitalo | September 18, 2023
Article 6 key principles for effective segmentation studies Michelle Castle , Casey Willard | September 18, 2023
Article Adding machine learning to the segmentation process Westley Ritz | September 1, 2023
Article How to segment a Hispanic market research sample Zamir Lima | August 22, 2023
Article How to maximize the value of programmatic data through audience segmentation Mario X. Carrasco | August 21, 2023
Article Tips for using Johnson's relative weights analysis Michael Lieberman | August 7, 2023