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C+R Research

For over 60 years, C+R Research, a women-owned full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective and committed client service. C+R’s clients value them as a strategic partner that designs innovative custom research programs to answer their most complex marketing questions. Clients also appreciate C+R’s high-quality analytical insights, senior-level attention throughout every project and their “whatever-it-takes” philosophy on every client engagement, including challenging projects like segmentation research and category landscape research. With a vast toolbox of customizable techniques for traditional and online qualitative, quantitative and community-based research, they partner with clients both domestically and globally. While C+R is known for its expertise in the CPG industry, other industries they work in include consumer durables, restaurants and food service, health care and insurance, financial services and retail to name a few, as well as audience expertise in shopper, generations, youth and family, LGBTQ+ and multicultural consumers.  

C+R is Chicago-based and proud to be a privately held business. Under the helm of its president, Robbin Jaklin, she, along with her other partners, is committed to helping create a more diverse, inclusive and equitable research, marketing and professional community. In fact, they have been champions of Hispanic and multicultural consumers and developed specialty research divisions, LatinoEyes and CultureBeat, which are comprised of in-culture researchers from diverse backgrounds. These cohort experts are devoted to advancing their clients’ understanding of diverse audiences and consumer groups to aid them in implementing successful and transformative business initiatives that will acknowledge and celebrate the racial, ethnic and cultural differences in their marketing and the overall diversity reflected in our society.

C+R’s passion and dedication for inclusion translates to a great workplace environment for its entire staff, and they were ecstatic to be named one of Chicago Crain’s 2021 Best Places to Work!