Editor’s note: This is an edited version of an article that originally appeared under the title “Survey Research Strategies 101.” 

So, you want to conduct survey research – but where do you begin? Survey research is an excellent way to perform market analysis, get to know your customers better, measure interest in products and services and more. For survey research to be effective it is essential to know the purpose, the different methods for performing it, its advantages and the key survey research strategies for a flawless execution.

This article will cover everything you need to know about survey research, including four key steps for carrying out your survey research strategies. It will also cover why online surveys should be used for research so you can better understand the purpose as a holistic approach for marketing your products or services. 

Survey research is a process of researching a variety of different topics and collecting data primarily by performing surveys. A survey is a questionnaire that is sent out to willing participants. It can be performed in several different ways, from in person to online. Advancements in digital technologies have made online surveys an incredibly powerful tool, allowing you to reach a diverse range of survey participants from across the globe. 

One of the best ways to gain valuable results from your surveys is to use a professional survey platform. A survey platform can offer you access a larger pool of willing participants who are likely compensated for their time and effort, leading to quicker and more in-depth responses. 

While establishing an audience for an e-mail newsletter can take time, it can be a great way to conduct survey research. Typically, the audience for a newsletter will be niche which can limit the types of questions and responses gained from the survey.

Social media platforms have become a major hub for online social ...