Editor’s note: Nancy Cox is the founder of Research Story Consulting and former CPG corporate researcher. Her work and play include words, sketchpads, cooking (not baking) and the occasional sock puppet. Research colleagues share their work and play stories in this interview series by Cox.

I’ve always had an interest in music. I’m not a musician. I pay people who are musicians to create! Lately, I’ve been venturing into international indie pop music. Such as Julien Dore performing his song “Nous” – accompanied by velociraptors! 

There is no clear definition of indie pop. On one hand, it’s defined as not mainstream. On the other hand, you could argue that indie has become mainstream compared to eight to 10 years ago. YouTube, Spotify, SoundHub allow us to get exposure and easy access. Here I am in North America with a favorite French singer.Unlimited global access to music is not just digital. I also collect vinyl albums and CDs. My favorite source is an eBay retailer in … Kansas City! I love this reminder that not everything music is in California or New York City. I want that physical touch of the album. Appreciating the vision of the album design, the patterns, the colors, the photography. The color of the album itself if it’s different from the traditional black. Then, musically, there’s the overall feel of the album music – listening to how the songs connect.

I didn’t start out to create a collection. I realized I had a collection when I had to organize my music so I could find something! And I’m still trying to figure that out. However, my albums are easier to manage than my other play – collecting Lego kits.

Back to the video for “Nous,” if you look at the lyrics, they’re very simple but the video is so creative, even kind of wacky. My takeaway was “imagine the unimaginable.” For anyone in the world of innovation, especially in a well-established category such as music or confections, yo...

Jeff Wu Leggos Innovation
Jeff Wu Records
Jeff Wu Leggos
Jeff Wu Leggos Innovation
Jeff Wu Records
Jeff Wu Leggos