This is an edited version of an article entitled “Writing Better Marketing Descriptions Part 1 (of 2): Describing Job Tasks,” by Karla Ahern and Kit Nordmark, marketing research and consumer insights recruiting specialists at Burtch Works. The original article appeared in the Burtch Works blog.
This is Part 2 of a two-part article. To read Part 1, click here.
How to Describe Marketing Research Job Tasks, Continued...
Once data has been collected, researchers need to know how to connect the dots, what it means for an organization and how companies can use insights to guide decision making. Some examples include:
Management responsibilities – internal team/budget, external vendors, or clients
Most research roles have at least one element of management, with some overseeing multiple areas. Here are some examples underneath each subsection:
Maintaining a consumer-centric perspective
Researchers and insights professionals, especially those on the client-side, are often tasked with making sure the consumer is at the forefront of business decisions across the organization. Some examples include:
Serving as a research/insights Subject Matter Expert
Some roles have an element of leadership beyond people management and take on the responsibility of serving as an in-house expert for the practice. Some examples include:
[Client-side] Working cross-functionally
In-house researchers generally serve as insights experts within the organization. Whether the team runs research internally or partners with outside vendors, understanding the business needs is imperative to design appropriate approaches. Some examples include:
[Supplier-side] Business or client development
Senior-level researchers on the supplier-side often have some sales or business development responsibility. Some examples include: