ACUPOLL Precision Research, Inc.

Company Description

Ask us about how our one-of-a-kind concept testing methods and hybrid qual+quant sessions fueled the $1 billion dollar, No. 1 U.S. product launch in 2022, while our "System 1”  idea screening tool defined the message for a telecom client’s Super Bowl ad!

ACUPOLL Transcends the Status Quo® with powerful, one-of-a-kind methodologies for concept testing, “System 1” idea screening, hybrid qual+quant sessions (which ACUPOLL pioneered for the industry, in-person or online) and other marketing/innovation solutions.

Leveraging our unique MarketDatabase Methodology with over 55,000 concept, packaging, product and ad results across 35 countries, our System 1 and System 2 methods are better suited for maximizing the three key drivers of growth today – passionate targeted, premium and disruptive ideas – and have contributed to nine top 10 U.S. pacesetters and breakthrough innovations in recent years, including our first billion-dollar launch (ask us about it!).

Beyond online surveys, ACUPOLL also pioneered group qual+quant methodology for the industry in 1991, continuing today via our proprietary iPad in-person and live online real-time research systems. An agile combination of the confidence of quant and probing “on-the-fly” insight of qual, these sessions help teams develop stronger campaigns or concepts, faster, to immerse in a consumer category, issue or co-creation effort in powerful ways.

We also offer our Brand MRI® suite of strategy and insight tools for foundational learning ranging from A&Us, segmentation, tracking, target discovery, M&A evaluation and other solutions which are highly customized to client learning needs and creatively blend techniques for the best solution.

Through it all, ACUPOLL provides proactive client leadership, pinpoint precision on objectives and exceptional responsiveness and flexibility, led by client-facing managers averaging 20+ years of experience.