Company Description

Angelfish Fieldwork – Your Partner in Participant Recruitment

At Angelfish Fieldwork, we specialise in delivering high-quality market research participant recruitment for qualitative and user research studies. Since our founding in 2011, we’ve built a reputation as a trusted recruitment partner –reliable, flexible and committed to bringing real people, real opinions and real insights to your research.

Why choose Angelfish for your recruitment needs?

Tailored recruitment, not quotas filled
We believe that recruitment is much more than ticking boxes – it’s about connecting you with participants who are genuinely engaged and representative of your target audience. Whether your criteria are broad or highly niche, we work closely with you to understand your objectives and find participants who bring meaningful insights.

Versatility across methodologies
Our recruitment expertise spans a wide range of qualitative approaches:

• Focus groups and in-depth interviews (IDIs)
• UX / user testing and remote research
• Ethnographic and accompanied shopping studies
• Market research online communities and co-creation workshops

Rigorous screening and validation
Quality starts with the right screening. Before putting anyone forward, we use in-house telephone validation and multi-step screening to ensure respondents truly match your brief and are committed to participating. This helps reduce dropouts and ensures a higher show-up rate.

A human-first, consultative approach
We don’t just take your brief and recruit – we act as an extension of your research team. From feasibility assessment and quote through to final confirmation, we guide you on sampling, incentives, methodology and logistics. Our project teams provide transparent, continuous communication so you always know what’s happening.

Proven performance and trust metrics
We consistently deliver industry-leading metrics:

• Show-up rates of over 90% (in many cases ~93%)
• High participant satisfaction (96% rate their experience 4 stars or above)

What sets us apart

• Blend of recruitment channels — From targeted social media and opt-in panels to grassroots and referral campaigns, we harness multiple recruitment disciplines to locate the right people.
• People over database — Our community includes opt-in, pre-validated participants who take part because they’re genuinely interested, not just chasing incentives.
• Ethical and compliant — As members of MRS and AQR and accredited under the Recruiter Accreditation Scheme (RAS), we adhere strictly to industry codes, GDPR and high ethical standards.
• Deep sector experience — We specialise in consumer and consumer health sectors and have a strong track record in FMCG, retail, media, charity, youth and children’s research.
• Transparent, client-focused service — You get a dedicated project team for each study, regular updates and a consultative process from start to finish. I

Working with Angelfish: what to expect

1. Feasibility and brief scoping – We assess sample viability, timelines and budget, and we work with you to refine your recruitment plan.
2. Screener design and approval – We help design optimised screeners to identify the right profile without excluding valuable diversity.
3. Recruitment and outreach – Using our opt-in community plus multi-channel sourcing, we reach out, vet and schedule suitable participants.
4. Validation and confirmation – Each participant undergoes telephone validation; confirmation reminders are issued to minimise no-shows.
5. Incentives and logistics – We manage incentive delivery, travel bookings or venue hires (if applicable) and all participant logistics.
6. Post-research follow-up – Participant feedback and retention for future studies are built into the process.

In short

If you’re looking for participant recruitment you can trust, Angelfish Fieldwork delivers. We blend relentless attention to detail, deep sector expertise and a human-centred philosophy to reduce your burden and amplify the quality of your research. From feasibility through validation, we act as your recruitment partner – freeing you to focus on insights, not logistics.

Let Angelfish Fieldwork handle the recruitment, so your research delivers the depth, richness and confidence you need.