Aurora WDC

Madison, WI

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Company Description

Your Questions Matter. We Help You Ask Better Ones.

Aurora WDC specializes in challenging your team to ask better questions so that you can achieve superior results. Our services include research, intelligence software, and analytical fitness training - all designed to give you the answers to your most pressing questions. Because the quality of your success tomorrow depends on the quality of the questions you ask today.

Are you asking the best questions? We can help.

The Human Intelligence Company™

The Roles We Serve

  • Executive Leadership
  • Product Management, Marketing, and Innovation
  • Marketing Communication
  • Knowledge Management
  • Competitive Intelligence
  • Market Research
  • Mergers and Acquisitions
  • Supply Chain
  • Enterprise Risk Management

The Markets We Serve

  • Consumer Packaged Goods (CPG)
  • Retail
  • Food & Beverage
  • Healthcare and Medical Device
  • Banking, Finance, and Insurance
  • Entertainment
  • Hospitality
  • Fashion
  • High-Tech and SaaS
  • Aerospace and Defense
  • Automotive and Transportation
  • Manufacturing
  • Education
  • Agricultural

Services

  • Competitor and Executive Profiling
  • Voice of Customer
  • IP Analysis (Patent & Intellectual Property)
  • Market Sizing & Competitive Landscaping
  • Competitive Pricing Intelligence & Go-To-Market Strategy
  • Product Development & Product Management Analytics
  • War Games, Competitive Simulations & Scenario Planning
  • Conference Intelligence & Tradeshow Coverage
  • Counterintelligence Investigations & Training
  • Win-Loss Analysis & Sales Effectiveness
  • Sourcing & Supply Chain Intelligence
  • Merger & Acquisition Intelligence Support
  • Legislative-Regulatory Impact Analysis
  • Intelligence Program Development & Analytical Fitness

Software

  • FirstLight Enterprise Intelligence Software
  • Virtual Analyst
  • ReconG2 News Tracking Software

Training

  • Counterintelligence Techniques
  • Primary Research and Elicitation
  • Conducting War Games & Competitive Simulations
  • Establishing Productive Taxonomy
  • Building Effective Queries
  • Creating an Intelligence Dashboard
  • Intelligence Program Design
  • Hourly Coaching

Year Established:   1995

Number of Employees:   20+

Research Services and Specializations

Address
2 E. Mifflin St., Suite 32
Madison, WI 53701
United States
Customer Contact(s):
Derek Johnson, Chief Executive Officer
Phone
  • 800-924-4249
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