Company Description

EcoFocus Research: Actionable Insights for a Marketing Advantage

Since 2010, EcoFocus Research has been a trusted choice for brands serious about sustainability research. We deliver actionable, data-driven insights that will help brands, manufacturers, agencies, associations and HR teams navigate the rapidly evolving landscape of green consumerism, providing data to support the E in ESG and with new EPR laws beginning to impact product and packaging, we can provide needed data to navigate EPR successfully.

Our expertise in both syndicated and custom research—B2C and B2B—means we deliver powerful, market-ready intelligence at a fraction of the cost of larger research firms.

Our syndicated data illuminates how sustainability influences consumer choices, where awareness gaps exist and how brands can close those gaps to win sales. And, with the growing influence of Millennials and Gen Z—who will control 65% of global purchasing power by 2030—brands that act now will lead tomorrow.

Our Interactive Dashboard seat license puts our data in your hands—24/7/365—so you can explore, cross-tabulate and export insights anytime, anywhere. For organizations investing in AI, we also license our data in blue for integration into your AI agent’s data lake, powering enhanced, sustainability-aware decision-making.

Alternatively, we can integrate our data with your existing datasets, enriching them with consumer sustainability attitudes and behaviors that you can’t get anywhere else.

Whether your goal is to strengthen ESG reporting, prepare for EPR compliance, enhance packaging strategies or develop targeted messaging, our insights can give you a competitive advantage.

If sustainability isn’t on your radar screen, maybe it should be. At EcoFocus, we believe that sustainability is not something to be ignored—while it may not be the primary driver in a products value proposition it certainly is a key ingredient.  We can help you understand how sustainability interacts with price, quality and design to strengthen the consumer connection, gain market share and reduce churn.

The bottom line: In sustainability research, no one brings more depth, precision and actionable strategy than EcoFocus. Contact us to discuss how our next syndicated study—or a custom research engagement—can deliver the clarity, confidence and competitive edge your brand needs to lead.

Why Sustainability Research Matters

By 2030, Millennials and Gen Z will control 65% of global purchasing power. These generations demand transparency, responsibility and purpose-driven brands. Research shows that Gen Z and Millennials reject employers, brands and investments that conflict with their social and environmental values.

This shift in consumer behavior means that brands must adapt to remain competitive. EcoFocus Research provides the insights necessary to understand:

• What resonates with sustainability-conscious consumers
• Which certifications influence purchasing decisions
• Where consumers get their sustainability information and whom they trust
• How to attract and retain environmentally conscious talent
• Strategies to protect brand equity and business asset value through sustainability initiatives

We help businesses not only understand these shifts but also develop strategies to thrive in this changing market.

EcoFocus Research

Where sustainability meets strategy.

EcoFocus is a sustainability-first consumer insights firm, delivering syndicated and custom research for brands, retailers, institutions and investors who need to understand what consumers believe, expect and buy when it comes to sustainability.

We bring unmatched experience in framing, fielding and analyzing data that helps leaders in marketing, communications, PR, insights, innovation, ESG augmentation and policy make confident decisions—grounded in consumer reality.

Key Areas of Research and Insight

Our syndicated data tracks evolving behaviors, motivations and expectations across multiple areas of interest including:

• Packaging: plastic, compostable, glass, paper, refillables
• Sustainable Food and Beverage: health-forward, climate-resilient, local
• Green Lifestyle Adoption) household cleaning, personal care
• Trust and Transparency: corporate accountability, greenwashing, ESG skepticism
• Climate Beliefs and Knowledge: awareness, values, misinformation and behavioral gaps
• Policy Perception: consumer views on EPR, bans, regulations
• Employment and Culture: green reputation, job choice, workforce expectations
• Cross-Generational Trends: Gen Z to Boomers’ shifting expectations and influence
• Green Behaviors (Activism, Shopping Trends)
• Corporate and Government Responsibility
• Recycling (Landfills, Composting, Waste Reduction)
• Health and Wellness Attitudes
• Sustainable Grocery Trends (Food and Beverages)
• Employment and Talent Retention in Sustainable Companies

Our Research Services

We offer multiple ways to engage:

1. Syndicated Research with Interactive Dashboard Ongoing access to our proprietary, nationally representative sustainability trackers—fielded annually and tailored to what consumers care about right now.
2. Custom Research and Consulting
   Quick-turn or fully bespoke research built around your category, audience or initiative—from positioning to concept testing, labeling, shopper behavior, employee engagement and message validation.
3. Embedded Questions in National Studies
   A cost-effective hybrid model: insert your custom questions into our syndicated surveys and receive your own exclusive crosstabs alongside benchmark results.
4. White Label Data Partnerships
   We support clients and agencies who need data they can trust—backed by methods built for modern sustainability.
5. Seamless Integration with Existing Data

EcoFocus Research enables companies to combine our sustainability data with their internal analytics for a multidimensional view of consumer behaviors and market trends.

The EcoFocus Advantage

• Sustainability in Context: We don’t just ask green questions—we understand the cultural, generational and political nuances behind them.
• Behavior + Belief: Our work connects values with action. What people say and how that can influence what they do.
• Cross-Functional Value: Our data fuels, brand, product, employee engagement, ESG and investor relations strategies.

Let’s Make Sustainability a Market Advantage

Data That Drives Meaningful Action

We believe that solid strategies should be backed by robust, data-driven insights. Whether you are in packaged goods, retail, human resources or finance, understanding sustainability trends is key to long-term success.

EcoFocus delivers the insights that make sustainability efforts resonate—and succeed. If you're building, refining or validating your sustainability strategy, we’d love to talk.