Company Description

Greenland Market Research and Consultancy is a global data collection company headquartered in the United Arab Emirates, with a strong presence across the MENA, Europe, USA, APAC and LATAM. Established in 2011, Greenland has grown into a trusted name in the field of market intelligence, offering research solutions tailored to meet the strategic needs of businesses across diverse sectors.

With over a decade of experience and more than 1,000 successfully completed projects, Greenland stands out for its commitment to delivering high-integrity, lawfully sourced data that empowers clients to make informed decisions. The company specializes in fieldwork-based data collection, conducting on-ground research across all regions it operates in. Whether through face-to-face interviews, surveys, mystery shopping or observational studies, Greenland ensures that data is gathered directly from the source, maintaining accuracy, reliability and cultural relevance.

Its research offerings span quantitative and qualitative studies, health care research, mystery shopping, feasibility studies and online surveys—all designed to uncover actionable insights and support evidence-based decision-making.

Core Services

1) Quantitative Research
Greenland’s quantitative research services help businesses understand market trends, consumer behavior and performance metrics through structured data collection and statistical analysis.

2) Qualitative Research
Through in-depth interviews, focus groups and ethnographic studies, Greenland explores the nuanced perspectives of consumers, providing rich insights that go beyond numbers.

3) Health care Research
A specialized area of expertise, Greenland has conducted hundreds of health care projects involving professionals such as endocrinologists, neurologists, dermatologists and oncologists across the UAE, KSA, Iraq and the USA.

4) Mystery Shopping
Greenland offers mystery shopping services to evaluate customer experience, service quality and compliance across retail and service sectors.

5) Feasibility Studies
These studies assess the viability of new business ventures, helping clients minimize risks and attract investors by presenting data-backed projections.

6) Online Panels
Greenland has developed its own online panel comprising health care professionals, B2B stakeholders and consumers, enabling efficient and targeted data collection.