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Insight By Design

New York

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Key Categories
Business-To-Business Marketing Research-Full Service Online Communities - MROC CX/UX-Customer/User Experience Artificial Intelligence / AI

Company Description

Who We Are

Insight By Design is a modern, bold & ambitious insights agency. 

We delight our clients with a winning combination of design thinking, cutting-edge tech and human connection.

Why You’ll Love Working With Us

  • Intentional. We quickly become experts on your business. We’re thoughtful and rigorous in how we approach crafting research. We never forget the goal.
  • Innovative. We supercharge insight generation using best-in-class technology and our roster of industry experts covering strategy, big data, advanced analytics, AI, design, video and more.
  • Impactful. We take a dynamic storytelling approach and deliver insights in beautiful and creative ways that your team will remember - and be inspired by.

Our agile way of working means more creativity, more flexibility, less red tape, less stress and far better value. When you work with us, you also benefit from our stellar network of best-in-class tech partners, consultants and subject experts.

How We Work

We can help your team unlock critical insights across the entire brand planning cycle. We offer services across 5 key areas: Audience, Brand, Innovation, Communications and Experience.

We are technique and data agnostic and focus on outcomes over selling capabilities. We take a long-term partnership approach with every client and will work with you to sync up your objectives with the best approach. We offer a full suite of best-in-class solutions and thrive on projects where multiple disciplines are combined.

  • Approaches: Quantitative, Qualitative, Digital Communities, AI & Advanced Analytics, Consulting. We specialize in a wide range of project types including: digital diaries and ethnography, customer journey mapping, in-depth interviews and focus groups, complex segmentation and market structure, concept development and testing, campaign effectiveness, and much more.
  • Industry Expertise Includes: Technology, E-commerce, Financial Services, Media & Entertainment, Lifestyle & Retail, Travel & Tourism, Health & Wellness and more. We also frequently work with agency partners.
  • Audiences: we specialize in both consumer and B2B research. In the consumer space, we are particularly skilled in talking to Gen Z, technology users, affluent consumers, and the LGBTQ+ community. In the B2B space, we have conducted dozens of projects over the years talking to C-level decision makers, financial professionals, IT influencers, small business owners and many more.


We deliver maximum impact by insisting on deliverables that are elegant and compelling. By fusing innovative insights techniques, technology, and compelling design-driven reporting, we ensure results get noticed and make you look like a star to your stakeholders.

We’re honored to count many of the world’s leading brands in retail, entertainment, financial services, technology, and travel among our loyal clients. These include: Amazon, Bloomberg Media, Spotify, Netflix, YouTube, Vistaprint, Ralph Lauren, Equifax, NBC Universal, Ocean Spray, USPS, Seed Health and many more.

Many of our clients have been working with us for 10 years or more and we’re proud to have dozens of glowing 5-star reviews for past projects. Our clients are happy to provide references and often recommend us to their peers.

Get in touch to learn how we can partner with you to ensure your next insights project is a smashing success.

Year Established:   2011

Number of Employees:   5

Research Services and Specializations

Industries, Markets and Audiences Served

395 Riverside Drive
New York, NY 10025
United States
Customer Contact(s):
Chris Aswad, Founder
  • 518-469-2900
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Affiliations & Certifications
ESOMAR (International) | National LGBT Chamber of Commerce (NGLCC)