Company Description

Kantar Profiles: Essential. Flexible. Dependable.

Kantar Profiles is the global leader in online survey research, delivering the dependable answers that businesses need to make confident, data-driven decisions. Acting as an extension of your insights team, we provide access to more than 170 million real people across 100 markets through our proprietary Profiles Respondent Hub. Our solutions are designed to fill research gaps quickly and efficiently, helping you reach the audiences that matter most, in the way that works best for your business.

Our unique strength lies in the combination of trusted reach, flexible services and end-to-end data quality. Whether you need sample-only fieldwork, custom surveys or tracking, quick-turn polling or connected data solutions, we deliver data you can rely on—data fueled by our global panels and protected with our advanced, proprietary AI-enabled anti-fraud technologies.

We offer:

• Global reach with local relevance. Our respondent hub includes six proprietary premium panels and programmatic access to over 80% of the industry’s top sample sources.
• Dependable data from project start to finish. Our comprehensive quality system uses a blend of expert human support and advanced machine learning (Qubed AI) to ensure data integrity at every step.
• Flexible, tailored services. From custom research to DIY platforms and shared-cost Omnibus studies, we meet your needs at the speed and budget that work for you.

Kantar Profiles serves a wide range of industries, helping top brands track brand health, test advertising, validate audiences, understand customer experience and drive innovation. Our services are also used for quick-turn creative testing, segmentation and market sizing across geographies and demographics.

Additionally, we support data enrichment and campaign activation by connecting survey data with behavioral, media exposure and CRM data, powering scalable insights and measurable impact.

Our clients partner with us for:

• Custom Survey Solutions
• DIY Survey Solutions
• Sample-Only Fieldwork
• Omnibus Research
• Data Enrichment and Audience Activation

Kantar Profiles is committed to transforming the research industry with best-in-class technology and the highest standards of respondent engagement, inclusion and quality. We’re proud to be part of Kantar, the world’s leading marketing data and analytics company and work alongside the world’s top brands to shape decisions and build the future.

Let us help you get dependable answers from people everywhere.