Kantar Profiles Division

Company Description

Kantar Profiles is a market-leading data company and home to the world’s largest audience network. Through our extensive profiling efforts and data connections, we have more information about the people you want to reach.

Our unique and unrivaled API-driven ecosystem of 150m+ compliant panelists spans 130 global markets and includes consumers, B2B audiences, health care professionals, patients and non-survey-based data connections. You can access this repository of knowledge quickly and with ease for precise targeting and enhanced insights.

By pairing our vast network of compliant market research panelists and data sources with tech-enabled research solutions, we deliver unrivaled access to quality panel and first-party data with speed and scale.

Our clients name us the most trusted online panel provider in the industry.

Earning the title of most trusted online panel company in the industry is something that we don’t take for granted. Consistently providing quality-assured, essential data to our clients is our purpose.

Get insights faster, without sacrificing quality.

Collect custom research quickly and efficiently with our Accelerated Answers agile survey solutions. Our solutions are designed to save you time and money, while still benefiting from quality panel and project management.

Collect trusted data from ad tests to brand trackers.

Execute your research with Kantar Profiles and have confidence in the quality, normality and stability of your data. We manage more than 1,000 trackers annually – the most in the industry. Take your data and visualize your results in a custom dashboard or other reports – whatever works for you.

Build a holistic view of your audience.

Enrich your survey results with third-party data or insights, or your company’s owned data. Create a clear and holistic view into your audience targets without having to ask additional questions using our Connected Data Solutions. Activate or validate the audiences in your media plan directly from your connected research data.