Kantar Profiles Division

Company Description

Kantar’s Profiles division is home to the world’s largest audience network. 

Our expertise in survey design, sampling methodologies and data science is amplified by technology: Our clients seamlessly access real people and enhanced insights through a range of survey-based solutions for a better understanding of people everywhere.

Validated by industry leading anti-fraud technology, Kantar’s unrivaled Profiles Audience Network of 170 million+ people spans over 100 global markets and includes consumers, B2B audiences, niche targets and other permissioned data connections. A global reach with local relevance.

We focus on quality and delivering the most meaningful data with consistency, accuracy and accountability – all at speed and scale.

Our clients name us the most trusted online panel provider in the industry.

Earning the title of most trusted online panel company in the industry is something that we don’t take for granted. Consistently providing quality-assured, essential data to our clients is our purpose.

Get insights faster, without sacrificing quality.

Collect custom research quickly and efficiently with our Accelerated Answers agile survey solutions. Our solutions are designed to save you time and money, while still benefiting from quality panel and project management.

Collect trusted data from ad tests to brand trackers.

Execute your research with Kantar Profiles and have confidence in the quality, normality and stability of your data. We manage more than 1,000 trackers annually – the most in the industry. Take your data and visualize your results in a custom dashboard or other reports – whatever works for you.

Build a holistic view of your audience.

Enrich your survey results with third-party data or insights or your company’s owned data. Create a clear and holistic view into your audience targets without having to ask additional questions using our Connected Data Solutions. Activate or validate the audiences in your media plan directly from your connected research data.