Company Description

MDRG is a full-service custom market research company that helps organizations make confident, informed decisions. Since 1994, we have partnered with organizations facing complex choices, designing research that delivers clarity, reduces uncertainty and drives action. Using our WholeMind™ methodology, we uncover both the rational and emotional factors that influence consumer decisions, giving clients a more complete picture of their customers.

Grounded in behavioral science, our WholeMind™ methodology helps uncover the rational, emotional and often unspoken factors that shape decision-making. Each study incorporates this methodology, thoughtfully designed around the business needs of our clients. Our expertise spans Brand Research, Customer Experience, Product Development and Advertising Research.

The WholeMind™ Difference

Every project begins with a simple question: What decision will this research inform? From there, we build a custom approach designed to uncover both the rational and emotional drivers of behavior. Our proprietary WholeMind™ methodology reveals not only what people think and say, but also the motivations, perceptions and feelings that shape the choices they make. By combining rational feedback with deeper human insight, MDRG helps clients understand not just what consumers do, but why they do it.

Within each of our studies, we use our WholeMind™ methodology to ensure system 1 processes are represented in the data. What behavioral science principles are behind your consumers’ behavior? We'll help you find out.

Custom Research, Thoughtfully Designed

For more than 30 years, MDRG has conducted thousands of studies across industries, helping clients turn insight into clear strategic direction. That combination of disciplined research design, business-focused thinking and WholeMind™ insight has helped MDRG build long-standing partnerships across industries.

No two business decisions are exactly alike, and neither are our studies. MDRG builds custom research programs that combine the right methodologies, audiences and analytical approaches to answer the questions that matter most. Whether the challenge involves strengthening a brand, improving an experience, evaluating a new product or testing communications, our focus remains the same: delivering insight that supports confident action.

MDRG continually evolves its approach, incorporating emerging technologies and AI-guided methodologies where they enhance speed, scale or insight without sacrificing human judgment.

Specialties

• Brand Equity
• Brand Strategy
• Customer Experience
• Product Innovation and Development
• Advertising and Communications Testing
• Segmentation and Audience Understanding
• Market Opportunity Assessment
• Product Development
• AI-guided Methodologies
• Internal Innovation Workshops

Industries We Serve

Health care is MDRG's deepest area of expertise, with decades of experience helping health systems, payers, providers and health care organizations better understand the people they serve. We also bring extensive experience in CPG, Financial Services, Media and Communications, Utilities and Higher Education. While these sectors represent much of our work, our research has spanned everything from nonprofits and tourism to emerging categories and challenger brands.

Regardless of industry, our focus remains the same: understanding the people behind the decision and delivering insight that drives action.

What Our Clients Say

"As a global company with many different brands and priorities, we need a partner that can truly understand the questions we are trying to answer and can propose creative solutions to make that happen, while thoughtfully designing their methodologies to meet our needs and budgets.

We've found that in MDRG."

--Human Insights Director, Coca Cola