Company Description

Redefining Product Testing for the Discovery Era

Product Hub is the only global, end-to-end research platform purpose-built for physical product testing - helping FMCG and CPG brands innovate faster, smarter and with confidence.

Developed by MMR Research, a global leader in consumer and sensory science, Product Hub combines over 35 years of expertise with AI-powered automation to transform how products are tested, optimized and scaled. In a category where traditional approaches are often slow, siloed and difficult to scale, Product Hub offers a fundamentally different model: a seamless, standardized system for continuous product innovation.

Built for How Modern Brands Innovate

Today’s growth is increasingly driven by new product development. Yet many organizations are still constrained by fragmented workflows, manual processes and disconnected insights. Product Hub changes that.

By embedding best-practice research methodologies into an intuitive, automated platform, Product Hub enables teams to move from idea to validation at speed. Whether testing early-stage prototypes or optimizing in-market products, teams can design, launch and analyze studies within a single ecosystem - reducing complexity while increasing consistency and quality.

The result: faster learning cycles, reduced operational burden and more confident decision-making.

Global Scale, Seamless Execution

Product Hub delivers true end-to-end product testing across Central Location Tests (CLTs) and Home Usage Tests (HUTs and IHUTs), with active coverage across over 40 markets spanning North America, Europe, Asia and beyond.

What sets Product Hub apart is not just reach, but execution. From automated project setup and questionnaire design, to integrated logistics and fieldwork management, every stage is designed to remove friction. Dedicated operational infrastructure ensures that even complex, multi-market studies run smoothly - navigating the realities of product sourcing, shipping and compliance without slowing teams down.

From Data to Decisions - Faster

Product Hub is designed to democratize access to high-quality insights.

Every project includes standardized outputs, solution-specific KPIs and benchmarks powered by MMR’s extensive norms database. Interactive dashboards and real-time data visualization tools make it easy for teams to explore results, uncover drivers of liking and share insights across stakeholders.

AI-enabled capabilities - such as automated thematic analysis and sensory diagnostics - add further depth, helping teams understand not just what consumers think, but why. Crucially, Product Hub turns individual studies into cumulative learning systems, with databasing and meta-analysis capabilities that enable long-term optimization of product portfolios.

Technology, Powered by Expertise

While many platforms focus purely on speed and automation, Product Hub is built on a different philosophy: technology should elevate expertise, not replace it.

Every workflow is grounded in MMR’s scientific approach to product and sensory research, ensuring that insights are robust, actionable and aligned with real-world consumer behavior. Clients can choose a fully serviced model - leveraging MMR’s global experts - or a self-serve approach supported by dedicated customer success teams.

This flexibility allows organizations to scale innovation in a way that fits their structure, resources and ambition.

Enabling Antifragile Innovation

In today’s rapidly evolving market, winning brands are those that continuously test, learn and adapt. Product Hub enables this shift - transforming product testing from one-off projects into a scalable, always-on innovation engine.

By accelerating iteration cycles, reducing risk and embedding learning into every stage of development, Product Hub helps brands not only keep pace with change, but thrive because of it.