Takedown Research

Northern New Jersey, NJ

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Key Categories
Attitude/Usage Studies Brand Loyalty Studies Communication Strategy Research Marketing Research-Full Service Cultural Insights

Company Description

Takedown Research “Helping Clients 'Takedown' the Competition”

Let us Empower Your Competitive Edge: Unveil Your Consumer Insights with Takedown Research

About Us

We Love Data

At Takedown Research we are driven by our passion for data and committed to illuminating the path to a deeper understanding of your audience. Our mission is to guide you through the complexities of consumer behaviors and preferences, equipping you with the knowledge to make informed decisions and foster meaningful connections.

Why Choose Us? 

With a well-established track record in the realm of market research, we bring a wealth of expertise to the table, propelling your business toward success. Our seasoned team has successfully navigated diverse industries and cultures, enabling us to provide you with unmatched insights and strategic recommendations. Embark on a transformative journey in market research with us – your trusted partner for making data-driven decisions.

Our Promise: 100% Satisfaction Guaranteed 

We blend innovative methodologies with a team of seasoned experts and advanced analytics when needed, dedicating ourselves to delivering accurate insights while ensuring a seamless and rewarding experience. Navigating the intricate landscape of market research has never been more accessible – we're here to accompany you every step of the way.

Expertise in Multicultural Market Insights - Unveiling Diverse Markets, One Insightful Step at a Time 

By combining our extensive experience with a profound grasp of diverse cultures, we've finely tuned our skills in multicultural market research, consistently providing accurate insights that propel achievement.

With decades of hands-on involvement and a dedicated team of culturally sensitive researchers, we've evolved into experts in the realm of multicultural market research.

Our steadfast dedication to precision and our capacity to tailor research methods to diverse contexts and cultures enable us to consistently furnish our clients with insights that steer them toward success.

We have tackled and worked on Quantitative Research objectives including the below but not limited to: 

  • Tracking Guest Insights in the Hospitality Industry
  • Evaluating Program Effectiveness
  • Evaluating the Impact of Advertising
  • Monitoring of Advertising Campaigns
  • Fine-Tuning Media and Communication Strategies
  • Optimizing Promotional Campaigns
  • Understanding Business-to-Business Market Investigations
  • Delving into Corporate Image Research
  • Exploring Employee Engagement
  • Facilitating Product Development
  • Perfecting Packaging Research
  • Analyzing Competitive Intelligence
  • Gaining Insights into Consumer Behavior
  • Measuring Customer Satisfaction
  • Profiling Demographic Trends
  • Expanding Horizons with International Market Analysis
  • Investigating Lifecycle and Lifestyle Trends
  • Researching Audiences of Entertainment Venues
  • Crafting Precision Segmentation Strategies
  • Investigating Brand Positioning Strategies
  • Assessing Brand Share, Brand Perception, and Image in the Marketplace
  • Analyzing Brand Loyalty
  • Evaluating Market Feasibility
  • Identifying Market Opportunities


At Takedown we Unlock Deeper Insights with Advanced Analytic Techniques

Advanced analytical methods, including those outlined below, hold the power to significantly amplify the depth of insights gained:

  • Predictive Modeling: Harnessing historical data to construct models that forecast future trends, customer behaviors, or market shifts.
  • Segmentation Analysis: Dividing the target audience into distinct groups based on shared traits, enabling the creation of more personalized marketing strategies.
  • Conjoint Analysis: Examining how different attributes of a product or service (e.g., price, features) impact consumer preferences and purchase decisions.
  • Factor Analysis: Uncovering underlying factors or latent variables influencing survey responses and the interplay among variables.
  • Regression Analysis: Scrutinizing relationships between variables to discern which factors exert the most significant influence on an outcome.
  • Cluster Analysis: Identifying clusters of respondents or products with similar characteristics, facilitating market segmentation, and targeting.
  • A/B Testing and Experimentation: Conducting controlled experiments to validate hypotheses and assess the effects of alterations or interventions on consumer behavior.
  • Multivariate Statistical Analysis: Simultaneously exploring relationships among multiple variables to comprehend intricate market dynamics.
  • MaxDiff Analysis: A method for gauging relative preferences by having participants select the best and worst options from a set of choices.

These advanced analytical tools empower us at Takedown Research to delve deeper into survey data, extract invaluable insights, and assist you in making data-driven decisions that fuel the growth and competitiveness of your business. 

On the Qualitative side, we have explored research objectives such as:

  • Uncovering Brand Identity Insights
  • Determining Cultural Nuances in Ethnic Market Research
  • Gauging Advertising Storyboards and Copy testing
  • Discovering Diversity, Equity, and Inclusion (DEI) Issues
  • Analyzing In-Store Experiences, including Journey Mapping and Point-of-Purchase Research
  • Exploring Names and Branding Research
  • Evaluating Promotional Development and Effectiveness
  • Optimizing Conceptual Ideas
  • Investigating Repositioning Strategies
  • Assessing Service Quality
  • Developing Concepts
  • Investigating Category Evaluations
  • Enhancing Mobile App Development


Varied Approaches to Qualitative Research we at Takedown, have used include: 

  • Qualitative Research in an Online Setting, including Web-Conferenced Focus Groups, Triads, Dyads and IDIs
  • Engaging in Hybrid Research Combining Qualitative and Quantitative Methods
  • Utilizing Bulletin Boards and incorporating the Chat feature within respondents
  • Conducting Interviews in Foreign Languages
  • Facilitating In-Person Focus Groups
  • One-on-One Sessions, Online or In-Person
  • Interviewing Executives for Valuable Insights via the telephone
  • Engaging in Interviews at Events or Conventions
  • Following Consumers in Ethnographic Research on Shop-a-longs

Year Established:   2022

Number of Employees:   2

Research Services and Specializations

Industries, Markets and Audiences Served

28 Rustic Trail
Flemington, NJ 08822
United States
Customer Contact(s):
Jeronima Pilar, EVP and General Manager
Dave Pluchino, President
  • 201-674-6209
  • 212-987-3433
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