Target Research Group Inc.
New York City, NYView Website
Target Research Group is a full-service product design and analytics CPG company proudly celebrating its 36th year in service to companies of all sizes.
Our purpose, since 1986, has been to empower our clients with the most prolific, cutting-edge methodologies to get the job done efficiently and with action.
TRG spans the spectrum of innovation and product research. Our team of researchers take pride in aiding start-up companies understand the world of CPG and how to best navigate their way through uncharted territories, driving growth and creating their own narrative.
Our pride continues as we maintain our partnerships with Fortune 100 companies. Some of these relationships span decades, as companies rely on our expertise to help them preside over and identify the current and future status of consumers ever changing needs.
What’s new at Target Research Group
We are pleased to offer Target’s Ideation to On-The-Shelf (ITS) Program, the world’s largest and smartest food and beverage creative platform. The ITS program uses an algorithm developed by Spoonshot called #foodbrain+ as its foundation to build higher insights.
Our AI-driven platform centralizes billions of valuable food and beverage related data points from over 28,000 sources updated continuously from across the world in one place. As we all look towards the future, ITS allows us to investigate product trends beyond the horizon, backed by science and confidence. Our platform offers our clients never before experienced data from around the world, compiled by our scientific team with a lens towards the future of food and beverage to enable you to cut the time from lab to shelf and providing you with actionable insights in order to drive strategic innovation.
ITS ensures that you’re always aware of your consumers’ needs ahead of your competition and allows you to be confident that you’re developing products that will sell.
Target Research Group is sustainable
Greg Spagna, Target’s CEO leads the helm with over 50 years of experience and has gathered the best researchers from around the country. His ambitious team is always inspired by new directions and building great insights for their clients.
Pride, there is that word again! Target is proud to be an integral part of the famed Culinary Institute of America teaching the senior Marketing and New Product Development class, as well as being on its advisory committee.
Key categories of applications
AI driven platform – ITS Spoonshot
Year Established: 1986
Research Services and Specializations
- Attitude/Usage Studies
- | Concept Testing
- | In-Store Research
- | International Research
- | Legal Research
- | Market Segmentation Studies
- | Packaging Testing
- | Product Development Research
- | Product Positioning Studies
- | Product Testing Research
- | Sensory Research
- | Shopper Insights
- | Social Media Research
Nanuet, NY 10954
- Customer Contact(s):
Greg Spagna, CEO
- 845-426-1218 (fax)