Company Description

Focus Groups, IDIs, and Hybrid methodologies in-person or virtual. The Research Group has an established reputation for integrity and creativity! MBE Certified.

The Research Group’s breadth of category experience, perpetual learning practices, and creative, customized approaches are industry trademarks. Loyal clients rely on our ability to be agile and challenge the status quo. Engaged in moving knowledge forward in the healthcare, consumer, and government contracting industries, our researchers bring the most current intelligence to every project.

In-Person 

• Focus Groups, Listening Sessions and Roundtables
• In-Depth Interviews
• Ethnographies
• UX Customer and Patient Journeys
• Gallery Evaluations
• Ad Labs

Digital/Online/Virtual Expertise

• Focus Groups and In-Depth Interviews
• Bulletin Board/Journals
• Web Usability Evaluations
• Mobile Diaries / Journals
• Social Media Mining
• Online Panels
• Mobile Application Evaluations

Secondary Research

• Trend Identification Analysis
• Competitive Category Intelligence
• Data Mining
• Online Surveys
• Mall / Event Intercepts
• Telephone Surveys

The Research Group is extremely proud that world-renowned health care institutions, government agencies, CPG, and pharma companies value our contributions to their work.

Barbara Gassaway, Founder of The Research Group, is one of the nation’s leaders in market research. Among other accolades, Barbara is a contributing author to Journal of Market Research, RIVA Trainer, recognized as One of Maryland’s Top 25 Businesswomen, Capitol Region & State of Maryland Top 100 MBE, and former Vice Chair, Board of Directors, Y of Central Maryland, and identified by the Market Research Bulletin as one of the 20 Researchers You Need to Know. Her stellar leadership skills, remarkable insight, and unrelenting stamina drive the mission of The Research Group. Barbara was appointed to Maryland’s Department of Health by former Governor of Maryland, Larry Hogan.