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Concept Development
Total: 23
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  • Address
    1300 Virginia Drive, Suite 200
    Fort Washington, PA 19034
    United States
    31% of Profile Completed

    TRC Insights

    Philadelphia/Southern NJ, PA

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    Key Categories
    Brand Equity Concept Development Concept Optimization Conjoint Analysis/Trade-Off Analysis Product Development Research
    Ready for a market research partnership to go beyond your expectations? Meet TRC. Whether it’s new product research, pricing research, concept or messaging strategies, we’ll approach your challenge as a unique challenge.
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  • Address
    1007 Cottonwood Drive, Suite A
    Loveland, OH 45140
    United States
    63% of Profile Completed

    ACUPOLL Precision Research, Inc.

    Cincinnati, OH

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    Key Categories
    Brand Positioning Studies Concept Development Concept Testing Hybrid Research (Qual/Quant) Product Testing Research
    Ask us how our one-of-a-kind concept testing methods and hybrid qual+quant sessions fueled the $1 billion dollar, #1 U.S. product launch in 2022 and our "System 1” screening tool defined a telecom client’s message for a Super Bow ad!
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  • Address
    6 PPG Place, Suite 610
    Pittsburgh, PA 15222
    United States
    21% of Profile Completed

    Olson Zaltman

    Pittsburgh, PA

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    Key Categories
    Brand Identity Concept Development Cultural Insights Exploratory Research Psychological/Emotion Research
    Olson Zaltman is an insights firm that specializes in uncovering the unconscious emotional needs and motivators of consumers, helping our clients to develop deep and effective marketing and innovation strategies.
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