What is the Forrester Research B2B Summit North America?

At B2B Summit North America, strategy meets execution, and you leave with a plan you can act on. Over just a few days, marketing, sales and product leaders gain the clarity, confidence and strategic direction that would take months to build internally.

Whether you’re stuck chasing MQLs, losing momentum post-sale, blending into the market or battling team silos, this is where momentum begins. Powered by Forrester’s trusted insights and expert guidance, you’ll leave equipped to turn fresh thinking into real-world initiatives, unlock measurable ROI and outpace competitors with precision.

Why attend the Forrester Research B2B Summit North America?

B2B Summit is built to help you move faster, align smarter and lead with impact. Here’s what you’ll gain:

Accelerate outcomes 

Discover how to turn bold ideas into business results without the delays, misfires or second-guessing.

Align teams 

Break down silos and build shared vision and execution plans across marketing, sales and product.

Drive ROI 

Apply proven strategies to optimize performance and show impact where it matters most.

Gain clarity 

Cut through complexity with research-backed guidance tailored to your role, goals and challenges.

Build confidence 

Validate your decisions with insights from Forrester analysts and peers who’ve solved what you’re facing.

Who should attend B2B Summit North America?

This event is built for B2B executives, leaders and their teams ready to activate strategy and accelerate outcomes:

• Demand and ABM professionals: Move beyond MQLs. Activate buying groups. Accelerate revenue with precision and purpose.
• Customer leaders: Deepen engagement. Boost retention. Turn ideas into action that drives loyalty and measurable growth.
• Sales executives: Harness AI with clarity. Optimize compensation. Win postsale with smarter execution and alignment.
• Product teams: Differentiate with data. Message with precision. Lead with insight that drives market impact and speed.

To learn more and to register, click here.