What is The Reset Consumer: Understanding the New Psychology of Choice?

MRSI’s Wednesday Webinar session for June 2026 will explore how consumer decisions today are increasingly shaped not just by information, but by context, emotional triggers, and the structure of choices presented to them.

The Reset Consumer will discuss core human instincts influencing decision-making and how changes in technology, accessibility, economic conditions and convenience ecosystems reshape how people interpret value, trust, urgency and action. The session will address themes around:

• The new rules of consumer decision-making.
• Why value means more than price.
• The changing nature of loyalty.
• Building relevance in every moment.

Who will be attending?

• Param Venkatraman, Co-founder, 3 Big Things
• Prakash Sharma, Co-founder, 1001 Stories
• Moderated by Sivakumar Somanathan, Consumer Behavior Consultant, Curious Cat Consulting

For more information, visit the website.