What is Qualitative Insights Summit 2026?

Discover the latest ideas, methods and tools for qualitative market and user research.

Qualitative research is booming.

The qualitative insights industry has rapidly accelerated its shift toward technology-enabled methods over the past few years. Since the pandemic, digital-first approaches have continued to gain momentum, driving new ways to capture and analyze human behavior.

What once relied on in-person interviews and post-it-note analysis has transformed into a dynamic ecosystem of digital ethnography, AI-assisted synthesis, multimodal feedback, and always-on qualitative intelligence.

Yet despite the acceleration of tools, one truth has only grown stronger: technology can scale insight, but only human creativity, empathy and storytelling can make it meaningful.

The Qualitative Insights Summit 2026 is your opportunity to:

• Explore next-generation tools, methods and thinking across digital qual, AI, mobile ethnography, and real-time customer understanding
• Learn from real life case studies showing how teams are uncovering deeper human truths in a world of data overload
• Understand how GenAI, automation and multimodal analytics are reshaping qualitative work—from fieldwork to synthesis to stakeholder activation
• Discover practical techniques for evolving traditional qual into hybrid, agile, and continuous learning frameworks
• Engage with leading qualitative researchers, strategists and experts
• Meet innovative partners who can help you elevate your future research projects

Join hundreds of researchers, designers, consultants, product managers and insights professionals at this free virtual conference.

Watch all sessions live or on-demand after the event. For free. More information to come.

To learn more and register, click here.