Research Topics:

Product Development Research | Product Positioning Studies | Product Testing Research

Content Type:

Glossary

Attribute Definition

A characteristic or qualitative property which describes an object. For example color is an attribute but weight is a variable.

In market research, an attribute is a distinctive characteristic or quality of an item, service or brand that holds significance for consumers, thus serving as a crucial driver of consumer preference for the buying public. An attribute can be an exclusive feature, benefit or value that is tied to the item, service or brand associated with the offering. Attributes are intended to influence how consumers view and value particular products and services. The features are evaluated for their effectiveness to drive market share, consumer preference and purchasing decisions.

Who relies on an attribute?

Stakeholders such as manufacturers, marketing professionals, product developers and strategists rely on the study of attributes to improve product performance and to stay competitive in the marketplace. Professionals analyze feedback about attributes to refine products and marketing campaigns, thus better matching customer desires.

Why should I care about an attribute?

An understanding of attributes helps businesses and professionals make informed decisions on products and services. By grasping what attributes matter in the marketplace, professionals can optimize product development, enhance marketing success and build customer satisfaction and loyalty.