Research Topics:

Product Development Research | Product Positioning Studies | Product Testing Research

Content Type:

Glossary

Attribute Analysis Definition

A technique that is designed to develop lists of characteristics, uses or benefits relevant to a particular product category.

Attribute analysis identifies and evaluates the vital and complex attributes and characteristics of a product, service, concept or idea. Simply put, the process is intended to determine what is special or unique about products and services and how to best highlight those features. The analysis calls for the characteristics of the product or service to be broken into individual components, thus making the study of each component easier. Findings from the analysis can be used for improving marketing campaigns and enhancing products. It's a valuable tool for innovation, differentiation and overall success.

Who relies on attribute analysis?

Product designers, engineers, marketing teams and researchers often use the findings of attribute analysis to develop or enhance products, create marketing strategies and make informed decisions based on the identified attributes. Industries such as consumer goods, technology, automotive and healthcare find attribute analysis beneficial.

Why should I care about attribute analysis?

Recognizing how attribute analysis can lead to the development of products and services that consumers desire is vital to manufacturers, service industries and marketers. As for consumers, understanding how attribute analysis works can lead to improved decision making.