Research Topics:

Data Quality | Quantitative Research | Sampling

Content Type:

Glossary

Convenience Sample Definition

A convenience sample is a non-random sampling method in which researchers gather data from individuals or subjects who are easily accessible or readily available.

A convenience sample is a non-random sampling method in which researchers gather data from individuals or subjects who are easily accessible or readily available. This procedure leaves the selection of respondents totally up to the interviewers, with no quotas or qualifications imposed. Typically, the selection of  participants is based on their convenience and proximity to the researcher, rather than using a random or systematic method. This procedure highlights the need to approach research findings with caution when they are based on a convenience sample. It's advisable to use more rigorous sampling methods, such random sampling or stratified sampling, whenever possible to ensure the validity and credibility of the research.

Who relies on a convenience sample?

Researchers, particularly in situations where time, budget or logistical constraints make it difficult to obtain a more representative sample, often use convenience sampling. What’s more, small businesses, startups or researchers with limited resources might opt for this approach because it can be practical and cost-effective.

Why should I care about a convenience sample?

A convenience sample can introduce biases and inaccuracies into research findings. Because the collected sample may not accurately reflect the broader population, insights drawn from a convenience sample might not be generalizable or reliable. Being aware of its limitations helps in critically evaluating research results.