Research Topics:

Data Quality | Quantitative Research | Respondent Cooperation/Satisfaction

Content Type:

Glossary

Cooperation Rate Definition

The number of completed interviews as a proportion of the number of contacted eligible respondents.

The cooperation rate is the proportion of successfully completed interviews or responses achieved in relation to the total number of contacted eligible respondents. It indicates the willingness of participants to engage and provide information. The cooperation rate influences the quality of data collected. A high rate indicates better engagement and more representative results. What’s more, the rate identifies potential non-response bias and making informed decisions based on a comprehensive dataset.

Who relies on the cooperation rate?

Marketing researchers, analysts and those organizations that conduct studies rely on cooperation rates to assess the quality and reliability of their data collection efforts. In addition, the rate helps decipher the effectiveness of the research process and sample representation.

Why should I care about the cooperation rate?

The cooperation rate impacts the validity and accuracy of research findings. A low rate can indicate bias and impact the generalizability of results. Monitoring the rate helps ensure the research reflects the target population's views accurately.