Research Topics:

Demographic Analysis | Demographic Database | Demographic Profiles

Content Type:

Glossary

Demographic Database Definition

A database which contains the vital statistics or objective and quantifiable characteristics of an audience or population. Demographic designators include age, marital status, income, family size, occupation and personal or household characteristics such as age, sex, income or educational level.

A demographic database is a structured collection of information that contains vital characteristics or demographic attributes of a population or target audience. These characteristics include age, gender, income, education, marital status, occupation, ethnicity, family size and income. Marketing professionals analyze the data in the database to understand various consumer segments. What’s more, marketing professionals can identify market trends, assess the potential demand for your offerings and identify new business opportunities.

Who relies on demographic databases?

Marketing professionals and researchers, businesses and advertisers and market researchers turn to demographic databases for insights to make informed decisions about their target audiences, as well as create and improve marketing strategies, design relevant products or services and develop more effective advertising campaigns.

Why should I care about demographic databases?

Demographic data can significantly impact marketing efforts because their volumes of data contain insights into characteristics preferences, and behaviors of different demographic segments. Marketing professionals and businesses can better align strategies to meet the needs of target audience, thus leading to improved engagement, conversion rates and overall business growth.