Research Topics:

Demographic Profiles

Content Type:

Glossary

Demographic Profiles Definition

The grouping of a market segment that typically involves age, gender, income, occupation, etc.

Demographic profiles in marketing research are the grouping of a population based on demographic factors like age, gender, income, education, occupation and marital status. These profiles provide insights into the characteristics of a target audience. Marketing professionals use insights developed through the groups to learn more about consumer behaviors, preferences and purchasing patterns.

Who relies on demographic profiles?

Marketing professionals, advertisers and businesses use demographic profiles to understand their customers better and create better marketing strategies accordingly. What’s more, they rely on the profiles to enhance their targeted campaigns and products that resonate with specific customer segments.

Why should I care about demographic profiles?

Demographic profiles identify and connect with customers. Insights from the profiles drive marketing professionals and business to make better-informed decisions about product development, pricing, distribution and promotional strategies, all of which lead to more success in the marketplace.