Research Topics:

Demographic Analysis | Demographic Profiles

Content Type:

Glossary

Demographics Definition

Description of the vital statistics or objective and quantifiable characteristics of an audience or population. Demographic designators include age, marital status, income, family size, occupation and personal or household characteristics such as age, sex, income or educational level.

Demographics are vital statistics or objective and quantifiable characteristics of an audience or population. This data includes characteristics like age, gender, income, education, marital status, family size, ethnicity and occupation. For marketing professionals, these statistics put faces on the composition of target audiences. The information guides product development, pricing strategies and communication channels, all of which help businesses stay competitive and adapt to evolving market demands.

Who relies on demographics?

Marketing professionals, advertisers and businesses of all sizes employ demographics to develop marketing messages, enhance products services and improve communication with customer segments.

Why should I care about demographics?

For marketing professionals and businesses, demographics identify potential customers, their location and their preferences. This knowledge can lead to more effective targeting of customers and more relevant marketing strategies.