Research Topics:

Demographic Analysis | Demographic Profiles

Content Type:

Glossary

Echo Boomers Definition

People born in the United States and Canada from the early 1980s to the mid-to-late 1990s. The demographic cohort is also known as Generation Y or Millennials.

Echo Boomers, also known as Generation Y or Millennials, is the demographic cohort born in the United States and Canada between the early 1980s and the mid-1990s. Marketing research professionals consider this demographic to be a “a significant consumer segment with distinct behaviors, preferences and characteristics." Because the population group has a significant number of members,  Echo Boomers have status over market trends and can influence the outcome of products and brands. The demographic is tech-savvy, emphasizes social and environmental issues and possesses a preference for personalized experiences. This group of Boomers make up an influential consumer segment.

Who relies on Echo Boomers?

Businesses and marketing professionals seek insights about Echo Boomers to understand the demographic’s buying habits, preferences and values. Those findings are used to enhance product lines and services, as well as to create effective marketing campaigns.

Why should I care about Echo Boomers?

Echo Boomers represent a substantial market share with significant purchasing power. Ignoring this age group could lead to missed business opportunities. Conversely, establishing strategies that resonate with this group can lead to higher engagement and sales.