Research Topics:

Focus Group-Transcriptions | Focus Groups | Transcription Services

Content Type:

Glossary

Focus Group Transcriptions Definition

A research service which provides a typewritten version of an audio or video recording of a focus group session.

Focus group transcriptions involve converting the spoken or video discussions and interactions from focus group sessions into written or typed text. These transcriptions capture the dialogue, opinions and insights – in other words, the authentic language and expressions of consumers – shared by research participants during focus groups. Researchers use transcriptions to analyze the data more effectively and draw conclusions about consumer preferences, opinions and behaviors. What’s more, transcriptions uncover subtle nuances, emotional responses and unexpected insights that might be visible through quantitative data alone.

Who relies on focus group transcriptions?

Marketing researchers and professionals, brands and organizations rely on focus group transcriptions to search for a deeper understanding of their target audiences. They comb through transcriptions to identify patterns, trends and nuances in consumer sentiments and perceptions.

Why should I care about focus group transcriptions?

Focus group transcriptions offer a direct line to the voice of the research study participants and, ultimately, consumers in target markets. They are a documented record of consumer conversations, which permits researchers to analyze and compare insights. Understanding consumer preferences through transcriptions can result in more effective marketing campaigns, improved products and better customer engagement.