Research Topics:

Focus Group-Videoconference | Focus Groups

Content Type:

Glossary

Focus Group Videoconference Definition

Live video transmission of focus groups directly to client videoconferencing rooms. See also video focus groups.

A focus group videoconference in marketing research involves conducting focus group discussion among selected participants through an online video platform. In the early days of the technology, transmissions were wired directly to client videoconferencing rooms. Now, of course, everything is web-based. This method enables researchers to collect qualitative insights by observing the reactions, opinions and discussions of study participants about a particular product, service or concept. 

Who relies on focus group videoconferences?

Marketing researchers, product managers and marketing teams find focus group videoconferences to be useful, especially when participants are located in outlying locations, thus making in-person meetings impractical. What’s more, startups and businesses with limited budgets find virtual focus groups cost-effective.

Why should I care about focus group videoconferences?

Virtual focus group discussions offer a deeper understanding of consumer preferences, pain points and perceptions. The videoconferences are beneficial to researchers, especially when they seek the input of study participants in a variety of locations.