Content Type:

Glossary

Soft Goods Definition

Tangible products that can be stored or inventoried but are purchased frequently and used in a short period of time (generally less than three years), such as beauty supplies and cosmetics. Also known as non-durable goods.

Soft goods in market research refer to nondurable consumer products that are typically made of soft materials, such as textiles, fabrics, clothing, footwear, accessories and other similar items. These products have a shorter lifespan compared to durable goods and are often subject to trends and changes in consumer preferences.

Who relies on soft goods within the marketing research and insights industry?

Retailers, manufacturers, fashion brands, designers and marketers rely on soft goods market research to understand consumer preferences, trends, buying behaviors and shifts in demand. They use this information to design, produce and market soft goods that align with current consumer needs and preferences.

Why should I care about soft goods in market research?

Understanding soft goods in market research is important because it helps you stay informed about consumer trends and preferences in the fashion and textiles industry. Whether you're a business owner, marketer or consumer, keeping up with soft goods trends ensures that you can make informed choices about product purchases, marketing strategies and design directions.

Why are soft goods important in marketing research?

• The importance of soft goods market research lies in its ability to inform decision-making related to product development, marketing strategies, inventory management and retail practices.
• By understanding soft goods trends and consumer preferences, businesses can adapt to changing market demands, improve customer satisfaction and achieve a competitive advantage in the fashion and textiles market.