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Total: 6577

  1. article

    All eyes on the Equus: Hyundai reps recruit at the Marketing Research Association (MRA)

    I promise that this will be my last blog post about the recent MRA annual conference but I feel like I wouldn’t be doing the gathering justice if I didn’t talk about what everyone else was talking about: Hyundai! When ...

  2. article

    Introductory notes on Web interviewing

    The Internet has provided a new avenue for research. This article discusses broad issues in Web and other computerized interviewing.

  3. article

    A focus on food serves as food for thought:

    Good research with a focus group requires a good moderator. If and when a moderator asks for food and beverage to be given to group participants is telling. This article discusses providing food and beverage to a focus group, the importance of timing and what the timing says about the group moderator.

  4. article

    Some thoughts on packaged goods advertising

    Multiple factors are contributing to a decrease in the perceived value of traditional advertising in the packaged goods categories. This article discusses how companies with longer-term perspective will win the marketing wars by effectively using advertising in the major media, including how best to use advertising in the packaged goods category.

  5. article

    A report on the 2008 Confirmit Market Research Software Survey

    Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

  6. article

    Competing for Visibility on the AI Shelf

    Shopper marketers have always known that packaging plays an integral role in driving purchase decisions. Visibility is everything and the definition of visibility is shifting again. In today’s zero-click, AI-powered retail environment, the “shelf” is no longer only physical. It’s also digital, dynamic and often invisible. This article explores how the rise of generative AI is reshaping shopper journeys, why visibility on the AI shelf matters and how insights leaders can adapt.

  7. article

    Session roundup: Focusing on present, the value crisis and changes to market research

    A 2025 Quirk’s New York attendee shares session summaries and key themes from the two-day event. Find out about the effect growing global uncertainty has had on consumers, the state of the MR industry, six pillars of value and, of course, various AI topics.

  8. article

    A newcomer's perspective on Quirk’s Chicago

    Maddie Swenson, Quirk’s content marketing assistant, shares about her first time attending the Quirk’s Event – just three weeks after beginning her role at the company. In this article, she touches on networking experiences and what she learned about the industry while attending sessions at Quirk’s Chicago 2022.

  9. article

    Explore Quirk’s webinars on demand

    This article summarizes four webinars that are available on Quirk’s multimedia channel.

  10. article

    Data Use: Tips on how to avoid 16 common survey errors

    Jerry Thomas explores a host of survey errors and offers tips on how to avoid them.

  11. article

    More brands focusing on the protein breakfast trend

    As more Americans choose to eat breakfast, brands like Cheerios and Quaker are focusing on consumers' interest in high protein food when developing new products.

  12. article

    Closing the loop on customer feedback

    Many companies have systems for gathering feedback, but few effectively close the loop on that customer feedback.