Staying up-to-date on the latest marketing research trends can be a challenge for busy researchers. Quirk’s webinars are a great way to stay informed as we partner with marketing research companies throughout the year to provide webinars on a range of topics. It is our hope to spark new conversations and promote continued learning!
While registering and joining us live is always an option (you can find upcoming webinars here), we also make every session available as a recording. You can catch any webinar you may have missed during the first half of 2020 on Quirk’s channel. If you’re looking for a good place to start, read on to learn more about a few of our most recent webinars.
Insights 2020: How Dunkin', RB, Estée Lauder and Talking Rain are Shaping the Future of Research
The market research landscape is changing rapidly. If your company is going to thrive in the wake of shrinking budgets and evolving customer tastes, then your insights team needs to disrupt your current processes – and fast.
In this webinar, you will hear from Yvette Marichal, executive director of innovation, Estee Lauder; Nathaniel Noertker, team lead – shopper outperformance, RB; Kaitlyn Watson, consumer insights manager, Dunkin'; Angela Smith, manager of consumer insights, Talking Rain; and Katie Gross, chief client officer, Suzy, on how they’ve disrupted their processes to lead the charge. Learn best practices from vertical leaders and discover how they’ve changed the way market research and consumer insights are managed within their organizations.
Update Your Data Collection Strategy for the New Normal
2020 has been a year of unprecedented turmoil, which has had a particular impact on public health, consumer spending, sentiment and purchase patterns. The keys to tackling this rough terrain are agility and innovation.
In this webinar, Premise Data shares ways to integrate new technologies into your market research strategies to better adapt to the new normal. This includes tips for overcoming barriers limiting current data collection methodologies and how to level-up your market research strategies using new technologies.
Total Advertising Performance: Mastering Digital Advertising with Extreme Agility
Measuring ad effectiveness is imperative for organizations that are serious about growing profitability. Traditional ad effectiveness measurement determines the overall performance of digital marketing campaigns, but simply measuring the impact after deployment can only benefit the business so much. With current political, social and economic changes, we must understand how messages are resonating with consumers.
In this webinar, Fuel Cycle shares tips and strategies for optimizing campaigns in the design phase, including how to assess campaigns in-flight and tips for tracking every point along your brand journey to ensure ultimate ROI on marketing investment.
How to Get Quick Insights on Your Product and Marketing Concepts
There’s no shortage of good ideas but which ones will really move the needle? With the right concept testing solution, organizations can make data-driven decisions and go to market with confidence.
In this webinar, SurveyMonkey shares tips on how to collect the exact data you need – from the people you need to talk to – early and often. Learn the value of concept testing, the impact it can have for your business and preview some of the firm’s solutions.
For a list of upcoming Webinars and events visit www.quirks.com/events.