Quirk's

Search

Search Quirk's

Results for “One On One”

Total: 6577

  1. article

    Educating internal stakeholders on the importance of marketing research

    Client-side researchers discuss developing a partnership of trust, conducting research to inform strategy and presenting research results.

  2. article

    A new perspective on 6 shopper myths

    The author explores six shopper myths, providing a research-based perspective for each.

  3. article

    Pay-for-service-performance compensation structures on the rise

    The author provides tips for integrating the customer experience into the employee or franchisee compensation structure.

  4. article

    Jamie Oliver takes on sugar

    Editor’s note: Lauren Bandy is senior nutrition analyst at market research firm Euromonitor International, London. This is an edited version of a post that originally appeared here under the title, “Sugar and soft drinks get a taste of the Jamie ...

  5. article

    Job satisfaction, focus on research steady

    The sixth annual salary survey finds job satisfaction holding steady.

  6. article

    Researchers weigh in on industry talk

    As part of a Quirk's Q&A series, researchers cite the topics they think the industry is talking about too much and those they think are not being talked about enough.

  7. article

    Meta-analysis offers research on research for marketing research

    Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.

  8. article

    A roundtable discussion on the past, present and future of marketing research

    Market research must change as society, family structures and consumer attitudes change. This article presents a roundtable discussion with five senior executives of major research organizations about the past, present and future of research.

  9. article

    Surveys keep tabs on Washington Gas customers in wake of deregulation

    Washington Gas used a three-year multi-phase telephone survey with Maryland customers to determine if awareness of a deregulation program was reaching customers of all income levels.

  10. article

    How to bring on new research suppliers: Part II - Onboarding

    In the second installment of a two-part series, the author follows up his advice for client-side researchers selecting new research partners and discusses how to bring the supplier into the fold and manage and monitor the relationship.

  11. article

    Trade Talk: Thoughts on communication; a Web site update

    How communication can make research more applicable within organizations and an overview of updates to Quirks.com

  12. article

    Minimizing client problems on focus group projects

    Moderator Naomi Henderson, founder and president of research firm RIVA, outlines ways to minimize focus group problems. Following certain steps can make focus groups more effective.