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Results for “One On One”

Total: 6577

  1. article

    Tips on moderating focus groups with children

    Focus groups with kids can be fun but moderators must have a game plan going in. Listening skills and the ability to ask clear and simple questions are key.

  2. article

    Tips on testing branding concepts, product names, slogans and ad copy

    Twelve steps in the development of product names, brand concepts and ad copy are explored, from testing a control to tolerating respondents who nit-pick.

  3. article

    Thoughts on retrieving information from open-ended questions

    The author argues that marrying two approaches to analyzing textual data - statistical and semantic - can yield more insights and build confidence in the findings.

  4. article

    Thoughts on conducting virtual research

    Editor’s note: James A. Rohde is consultant and founder of James A. Rohde Consulting, a Pittsburgh research firm. Virtual research – in which real-life situations are simulated for the purposes of conducting marketing research – is no longer the hot ...

  5. article

    Tips on conducting research in Russia

    Online research is viable in Russia but certain factors, such as uneven online adoption rates and differing technological capabilities among respondents, mean that each project must be carefully planned to ensure useful results.

  6. article

    Notes on focus group recruiting

    Recruiting is the agenda for clients when it comes to focus groups, yet the task is often done poorly. This article discusses focus group recruiting, including advice for clients and facilities.

  7. article

    Observations on researching seniors

    The number of senior citizens in the United States is growing. Learning how to work with this segment of the population will be increasingly important for market researchers. This article discusses researching seniors.

  8. article

    Focus on advertising: When, why & how to use qualitative research

    This article discusses when to use qualitative advertising research, what to consider in planning such research, and what new qualitative techniques are available for exploring advertising. Particular methodology issues include the use of one-one-one interviews vs. focus groups, the number of ads tested and the types of user reactions to measure.

  9. article

    Reflections on ESOMAR Congress: Asking the big questions to put research findings in the context of consumers

    I’m back stateside from the ESOMAR Annual Congress and it’s taken some time to process everything that was packed into those three days. This was my first European marketing research conference and I was thankful for the opportunity to hear ...

  10. article

    AI's impact on market research: What to expect in 2025

    AI is reshaping how researchers gather, analyze and act on data, introducing new efficiencies and challenges. This article summarizes a 2025 market research trends report, offering a preview of emerging trends and insights.

  11. article

    3 lessons on innovation from Dollar Shave Club

    Three lessons on innovation and customer services businesses can learn from the Dollar Shave Club.

  12. article

    COVID-19’s impact on African American, Asian and Hispanic consumers

    The authors examine the contextual and cultural factors behind the pandemic’s effects on three consumer groups to help develop more successful research and marketing in the virus’s aftermath.