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Total: 6577

  1. article

    Final reflections on the 2015 QRCA annual conference

    It’s been one week since I flew out to Orlando, Fla. to attend the 2015 QRCA annual conference and – as promised – I’ve compiled a few more tidbits (and photos!) from the event to share with you. If I ...

  2. article

    Going all-in on SEO marketing? Don’t gamble with shoddy content

    Hung up on SEO? Lucy Davison discusses why companies should be spending more time on creating quality content and less time on SEO.

  3. article

    Foundational study on coffee equity helps QSR chain compare online, mobile marketing research

    Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.

  4. article

    Busting myths on the tablet purchase journey

    Editor’s note: Chris Neal leads Chadwick Martin Bailey’s Tech Practice, Boston. This is an edited version of a post that originally appeared here under the title, “Tablet purchase journey relies heavily on mobile Web.” We all know the consumer purchase ...

  5. article

    A report on the 2013 Quirk’s corporate researcher study

    Responses to the inaugural Quirk’s corporate researcher survey show a group that’s often overworked and underappreciated but still focused on delivering quality data for their organizations.

  6. article

    A primer on linkage research

    If the goal is to improve customer loyalty and profitability, how do you determine where to focus time and energy in order to have the greatest impact? One solution is linkage research - a method that uses statistical modeling to identify relationships. This article reviews many of the key aspects that can make your linkage efforts successful.

  7. article

    A primer on Hispanic teens

    The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.

  8. article

    A report on the 2011 Quirk’s salary survey of corporate researchers

    While results from the 2011 Quirk’s salary survey show status quo on the compensation front for corporate researchers, respondents expressed angst over social media data and other threats to the research function.

  9. article

    A report on the 2010 Globalpark Market Research Software Survey

    This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

  10. article

    Did article on digital couponing clip important questions?

    Norm Leferman is president of Leferman Associates, a Southborough, Mass., research firm. Every once in a while I feel compelled to reach out to shake someone about a research issue. The June edition of Quirk’s reported on a study conducted ...

  11. article

    Kraft-y advice on improving your brand's social media data analysis

    I had a great time earlier this month in Chicago at the IIR/TMRE Technology Driven Market Research Event. I particularly enjoyed hearing Frank Cotignola’s views on how companies should approach social media-listening and analysis. (My Trade Talk column in the ...

  12. article

    Consumer insights on tech-enabled advertising channels: From gaming to influencer marketing

    As attention shifts across digital platforms, brands must prioritize quality, relevance and respect for the consumer experience. Discover recent consumer research data that explores the effectiveness of tech-enabled advertising channels.