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Promotion Research

We've grouped together all the information our site contains on promotion market research to help you quickly and easily find related articles, firms, events, jobs, associations, glossary definitions and more.

Narrow the promotion research topic further by choosing a specific category below.

Tags: | Consumer Promotion Research | Couponing Research | Direct Marketing / Direct Response
| Program Effectiveness Studies | Promotion Development / Evaluation Studies
| Promotional Feature Benefit Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
In Case You Missed It... December 2012
News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers
Meta-analysis reveals best practices for more effective marketing claims
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

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Related Articles

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Spending promotional dollars for chronic and acute drugs
Pharmaceutical marketers spend promotional dollars in various ways hoping to increase sales. These promotional dollars are typically allocated to samples, office detailing, hospital detailing, DTC advertising and journal advertising. This article examines the impact of these five promotional mix variables on pharmaceutical sales dollars.
Research via Facebook sates association’s appetite for insights
Looking to be proactive in its approach to research, the National Cattlemen’s Beef Association found Facebook an effective, engaging way to talk to Millennials.
Promotion pre-testing keeps Polident competitive
Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.
The synergistic effects of product characteristics and promotional mix
This article takes a macro-multivariate approach to measuring three types of marketing-mix variables for pharmaceutical products, including five product characteristics, four competitive matrix characteristics and five promotional-mix characteristics and their impact on pharmaceutical sales dollars.
By the Numbers: Behavioral science and the future of business
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.

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Related Glossary Terms

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Related Discussion Topics

Industrial void
01/04/2008 by Julie A. Gardner

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