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Promotion Research

We've grouped together all the information our site contains on promotion market research to help you quickly and easily find related articles, firms, events, jobs, associations, glossary definitions and more.

Narrow the promotion research topic further by choosing a specific category below.

Tags: | Consumer Promotion Research | Couponing Research | Direct Marketing / Direct Response
| Program Effectiveness Studies | Promotion Development / Evaluation Studies
| Promotional Feature Benefit Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Forget Clueless: the truth about teen spending
This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.
By the Numbers: Behavioral science and the future of business
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.
In Case You Missed It... June 2012
News and notes on marketing and marketing research: couponing backfires; social media and elections
Research via Facebook sates association’s appetite for insights
Looking to be proactive in its approach to research, the National Cattlemen’s Beef Association found Facebook an effective, engaging way to talk to Millennials.
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

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Related Articles

There are 37 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

New measuring sticks for media and other marketing-mix variables
This article reviews how single-source marketing information has led to practical ways of modeling and understanding the impact of advertising and promotion on product sales. The article discusses ways that marketers might want to view such information to understand brand performance in different geographic markets and implications this might have on marketing strategies. The authors discuss the future of marketing-mix modeling efforts and the impact that these efforts are likely to have on more traditional marketing and advertising research.
Chick-fil-A uses research to fine-tune its spring promotion
To develop its spring promotion, Chick-fil-A relied upon research using a range of techniques. These include convening a panel of operators from across the country to talk about what customers are looking for in terms of product and special offers; interviewing customers during test marketing of the promotion; and conducting focus groups to test a revised version of the promotion.
A new paradigm for marketing accountability
The author explains the market response modeling process and argues for its ability to show a company how its marketing expenditures are contributing to the bottom line.
An examination of marketing investment management
The author explains the concepts behind marketing investment management, a method for managing advertising and communications strategies and tactics for optimal business impact.
Spending promotional dollars for chronic and acute drugs
Pharmaceutical marketers spend promotional dollars in various ways hoping to increase sales. These promotional dollars are typically allocated to samples, office detailing, hospital detailing, DTC advertising and journal advertising. This article examines the impact of these five promotional mix variables on pharmaceutical sales dollars.

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Related Discussion Topics

Industrial void
01/04/2008 by Julie A. Gardner

Related Job Postings

Director, Market Research
Washington, District Of Columbia