Promotion Research

We've grouped together all the information our site contains on promotion market research to help you quickly and easily find related articles, firms, events, jobs, associations, glossary definitions and more.

Narrow the promotion research topic further by choosing a specific category below.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Instant gratification drives consumer reward program preferences: Does a poor economy shape reward program preferences? A survey indicates that consumers increasingly prefer immediate benefits even when smaller rather than waiting for a larger rewards.
Back-to-school shopping down but not out
In Case You Missed It... May 2009: News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked
In Case You Missed It... April 2008: News and notes on marketing and research: tattoos; e-mail marketing; Internet advertising
Trade Talk: Direct mail a direct line to Hispanics: Reports on a study by Vertis Communications which showed that Hispanic consumers show higher response rates to direct mail than non-Hispanics.

See more articles on this topic

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Agri-marketers direct mail with syndicated study: With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.
Research helps Boy Scouts of America communicate an active, adventurous image: Boy Scouts of America used focus groups with former Cub Scouts and their mothers, along with ongoing tracking research, in the development of a marketing campaign that would increase awareness that Boy Scouting is an activity-oriented program that differs in many respects from Cub Scouting.
A new horizon for marketing accountability: The author explains the concepts behind marketing investment management, a method for managing advertising and communications strategies and tactics for optimal business impact.
Polaroid “checks out” the users of its professional films: Polaroid used ResponseCheck, which combines an incentive with a survey, to profile professional film users by market in an effort to learn which film types were most used in each of the markets and with what applications.
Trade Talk: Magazine purrs along nicely: A well-known character can be a valuable asset to a company. Star Kist’s 9 Lives cat food has such an asset with Morris the Cat. This article discusses the expansion of Morris into The Morris Report, a quarterly magazine with several departments, including an advice column written by a veterinarian, and cat tales sent in by readers.

See more articles on this topic

Related Glossary Terms

Promotion evaluation studies: An analysis of the targeted marketing communication events that are designed to drive sales. This may include analysis of advertising, and public relations as well as an evaluation of sales promotions such as coupons, premiums, rebates, etc.

Search for more...