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Promotion Research

We've grouped together all the information our site contains on promotion market research to help you quickly and easily find related articles, firms, events, jobs, associations, glossary definitions and more.

Narrow the promotion research topic further by choosing a specific category below.

Tags: | Consumer Promotion Research | Couponing Research | Direct Marketing / Direct Response
| Program Effectiveness Studies | Promotion Development / Evaluation Studies
| Promotional Feature Benefit Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Meet the HENRYs, an important demographic you’ve probably never heard of
In part one of a three-part series, the author introduces the HENRYs and discusses the demographics that define the new middle-class, mass-affluent consumer group.
Queue Bits: Same-day repeat of e-mail offer yields more profits
Why brand innovation is a vital consumer selling point
The author looks at the importance of promoting innovation to consumers and discusses how consumers view the role market research plays in the innovation process.
The new normal of consumer behavior and how to respond
KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.

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Related Articles

There are 36 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... June 2012
News and notes on marketing and marketing research: couponing backfires; social media and elections
Organizational performance: Are you using the right metric?
Robust performance assessment programs include both success metrics and performance indicators, where performance indicators have been proven to affect change in the outcomes the success metrics measure.
Trade Talk: Direct mail a direct line to Hispanics
Reports on a study by Vertis Communications which showed that Hispanic consumers show higher response rates to direct mail than non-Hispanics.
The new normal of consumer behavior and how to respond
KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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Related Glossary Terms

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Related Discussion Topics

Industrial void
01/04/2008 by Julie A. Gardner

Related Job Postings

Manager, Marketing Analytics
Nashville, Tennessee