Telecommunications Industry

We've grouped together all the information our site contains on conducting marketing research in the telecommunications industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Tags: | Telecommunications

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Software Review: SurveySwipe: Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.
Data Use: Reconciling Hispanic product evaluation ratings: This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
Using in-depth interviews to examine the impact of advertising: Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.
Watch out Apple: Nintendo Wii rates highest among America's youth: According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
In Case You Missed It... August 2011: News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities

See more articles on this topic

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Work your plan: Using a case history involving Texas-based Motion Computing, the article shows how a technology firm used research to define and refine new products.
Perceptions and realities: While video cannot and should not eliminate the written report, it should have a greater role in the tool kit of the corporate researcher. A case history example involving cell phones in Japan is included.
Reducing customer churn: In a way, packaged goods companies have a big advantage over service providers when fighting for market share. This article discusses customer churn and how companies, particularly those providing services, can quickly improve their bottom line and minimize future costs associated with replacing lost business by adding a well-designed churn study to customer loyalty efforts.
Trade Talk: Reading the tea leaves in Boston: A report on some of the highlights of the Marketing Research Association’s 2004 conference.
Attitude surveys keep phone company in touch: Southwestern Bell Telephone Company uses its Customer Attitude Survey (CAS) to determine customer perceptions about the company and strategize key areas to improve the success of the company. What sets CAS apart from other research techniques is that customers participated in the design of the survey. When areas that need more in-depth research are identified through CAS, focus groups are conducted.