Telecommunications Industry

We've grouped together all the information our site contains on conducting marketing research in the telecommunications industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Tags: | Telecommunications

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines: This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
In Case You Missed It... May 2013: News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program
More than an activity: How passive 'shopping' is changing the path to purchase: This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.
Trade Talk: A Trade Talk from the past still rings true today: A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.
Losing its polish? Samsung takes on Apple with more than just price: Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.

See more articles on this topic

There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to make mobile research work - for everyone: Kristin Luck offers some best practices for mobile research to help practitioners keep the respondents in mind and avoid letting technology distract us from meeting their needs.
Young, male, wealthy: Study helps define the QR code audience: Reston, Va., research company comScore Inc. studied the adoption of mobile Quick Response (QR) codes; who the target audience is for code-scanning; and where they can be reached.
Why 'mobile' (as we know it) is the wrong focus: The smartphone is just part of the mobile research story, the author says. Researchers also need to consider the notions of mobility, location and consumers’ interactions with environments.
In Case You Missed It... May 2013: News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program
Managing mobile research: How it's different and why it matters: It is critical to understand how mobile research differs from other data collection modes and its implications for researchers in terms of designing, targeting and fielding surveys. This article seeks to understand the impact of conducting surveys on this platform and offer direction and best practices.