Telecommunications Industry

We've grouped together all the information our site contains on conducting marketing research in the telecommunications industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Tags: | Telecommunications

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mobile research offers speed, immediacy: Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.
In Case You Missed It... February 2010: News and notes on marketing research: Verizon launches loyalty program; companies misuse marketing research; the five-second brand to reach Gen Y
You can learn some interesting things when you force consumers to stop using - or make them use too much of - a product: Deprivation research, in which a consumer’s favorite product is withheld from them, is a useful market research tool but is more powerful when inundation research is run in tandem. Forcing product usage on a group of consumers can uncover equally compelling findings, the author argues.
Mobile research - the fifth methodology?: This article explores the emergence of mobile phone research as a fifth type of quantitative research methodology (along with face-to-face, postal, telephone and online) and looks at the opportunities it presents.
Women love smartphone features - hate shopping for them

See more articles on this topic

There are 14 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

An eye on usability: AT&T used eye-tracking to investigate how two groups of users interacted with its customer service home page.
Work your plan: Using a case history involving Texas-based Motion Computing, the article shows how a technology firm used research to define and refine new products.
Perceptions and realities: While video cannot and should not eliminate the written report, it should have a greater role in the tool kit of the corporate researcher. A case history example involving cell phones in Japan is included.
Back to the future for Centrex: Indiana Bell used focus groups of small business representatives to determine an appropriate advertising strategy for its Centrex product. The company then tested three different marketing approaches in three different markets and then measured the associated response rates in the markets as well as consumer attitudes pre- and post-marketing via survey research.
Research helps AT&T sharpen its newsletter: When AT&T customers received their "Stay In Touch" newsletter with their long distance bill, most didn't realize the extensive market research that went into it. AT&T employed focus group sessions and mall intercepts to find out what type of newsletter would best appeal to customers.