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Telecommunications Industry

We've grouped together all the information our site contains on conducting marketing research in the telecommunications industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Tags: | Telecommunications

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
The Researcher's Bookshelf: Mobile Magic
This article, adapted and edited from a chapter in Tom Eslinger's book, Mobile Magic, details the main functions of modern mobile phones, which can serve as the building blocks of a strong mobile marketing presence.
Tips for effective mobile surveying
From question types to invitation strategies, this article offers guidelines for successful surveying via mobile devices.

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Related Articles

There are 63 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Panel management in a mixed-mode (Web/mobile) research world
The author outlines several challenges facing users of research panels as more and more respondents access the Web via smartphone, including which devices to support, how to design profilers and which mode to use for invitations.
Research shows importance of service level agreements as potential marketing tool for communications firms
While service level agreements (SLA) aren’t available to small-scale users, they are common in the business world. This article discusses a recent Web-based survey on SLAs conducted with 3,000 IT professionals.
Reducing customer churn
In a way, packaged goods companies have a big advantage over service providers when fighting for market share. This article discusses customer churn and how companies, particularly those providing services, can quickly improve their bottom line and minimize future costs associated with replacing lost business by adding a well-designed churn study to customer loyalty efforts.
Mobile research - the fifth methodology?
This article explores the emergence of mobile phone research as a fifth type of quantitative research methodology (along with face-to-face, postal, telephone and online) and looks at the opportunities it presents.
Risky business: Attachment to mobile devices puts drivers in danger
Snapshot: Despite understanding the risks of driving and texting while using a cell phone, most adults continue this risky behavior, believing themselves to be better-than-average drivers.

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Related Glossary Terms

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Related Job Postings

Client Experience Manager
Philadelphia/Southern NJ, Pennsylvania
Director, Account Executive - Technology
Seattle/Tacoma, Washington
Project Director
Philadelphia/Southern NJ, Pennsylvania
Research Analyst
Portsmouth, New Hampshire
Research Manager
San Francisco Bay/San Jose, California

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