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Telecommunications Industry

We've grouped together all the information our site contains on conducting marketing research in the telecommunications industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Tags: | Telecommunications

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
The Researcher's Bookshelf: Mobile Magic
This article, adapted and edited from a chapter in Tom Eslinger's book, Mobile Magic, details the main functions of modern mobile phones, which can serve as the building blocks of a strong mobile marketing presence.
Tips for effective mobile surveying
From question types to invitation strategies, this article offers guidelines for successful surveying via mobile devices.
With QR codes, consider the consumer first
Indiscriminately placing QR codes without proper planning on the part of marketers has led to dismal usage by consumers. Understanding the behavior of the consumer is crucial to saving the QR code from extinction - but is it too late?

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Related Articles

There are 62 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: How to use research to measure an app's impact
Your company’s app is a critical link to your consumers. Here’s a quick look at measuring its effectiveness.
Research helps AT&T sharpen its newsletter
When AT&T customers received their "Stay In Touch" newsletter with their long distance bill, most didn't realize the extensive market research that went into it. AT&T employed focus group sessions and mall intercepts to find out what type of newsletter would best appeal to customers.
Research shows importance of service level agreements as potential marketing tool for communications firms
While service level agreements (SLA) aren’t available to small-scale users, they are common in the business world. This article discusses a recent Web-based survey on SLAs conducted with 3,000 IT professionals.
Pre-research planning helps Texas tech firm put findings in motion
Using a case history involving Texas-based Motion Computing, the article shows how a technology firm used research to define and refine new products.
In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class

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Related Glossary Terms

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Related Job Postings

Director, Account Executive
Seattle/Tacoma, Washington
Market Research Analyst
Cincinnati, Ohio
Research Analyst/Sr. Research Analyst - Technology
Austin, Texas
Research Director
San Francisco Bay/San Jose, California
Sen. Account Manager - Insight & Analytics
Seattle/Tacoma, Washington

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