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Telecommunications Industry

We've grouped together all the information our site contains on conducting marketing research in the telecommunications industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Tags: | Telecommunications

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
The Researcher's Bookshelf: Mobile Magic
This article, adapted and edited from a chapter in Tom Eslinger's book, Mobile Magic, details the main functions of modern mobile phones, which can serve as the building blocks of a strong mobile marketing presence.
Tips for effective mobile surveying
From question types to invitation strategies, this article offers guidelines for successful surveying via mobile devices.

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Related Articles

There are 63 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Watch out Apple: Nintendo Wii rates highest among America's youth
According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
Research helps Discovery Channel chart a course for the future
Discovery Channel commissioned a three-phase hybrid research project to understand how TV fulfills unmet needs.
Is mobile market research finally living up to the hype?
Drawing from her firm’s usage statistics and a host of other sources, Kinesis’s Leslie Townsend makes the case that 2012 is the year of mobile research.
Mobile research offers speed, immediacy
Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.
Trade Talk: The Web drives sales, but not all by itself
A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.