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Telecommunications Industry

We've grouped together all the information our site contains on conducting marketing research in the telecommunications industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Tags: | Telecommunications

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
The Researcher's Bookshelf: Mobile Magic
This article, adapted and edited from a chapter in Tom Eslinger's book, Mobile Magic, details the main functions of modern mobile phones, which can serve as the building blocks of a strong mobile marketing presence.
Tips for effective mobile surveying
From question types to invitation strategies, this article offers guidelines for successful surveying via mobile devices.

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Related Articles

There are 63 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Women love smartphone features - hate shopping for them
Panel management in a mixed-mode (Web/mobile) research world
The author outlines several challenges facing users of research panels as more and more respondents access the Web via smartphone, including which devices to support, how to design profilers and which mode to use for invitations.
Trade Talk: A Trade Talk from the past still rings true today
A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.
Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
Research helps Discovery Channel chart a course for the future
Discovery Channel commissioned a three-phase hybrid research project to understand how TV fulfills unmet needs.

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Related Events

WEBINAR: QUICK READ RESEARCH - ENABLING TEAMS TO RAPIDLY ANSWER KEY BUSINESS QUESTIONS
April 22 at noon EDT, 2015
GutCheck will host a complimentary one-hour Webinar, themed 'Quick Read Research - Enabling Teams to Rapidly Answer Key Business Questions' on April 22 at noon EDT.
WEBINAR: GETTING CLOSER TO YOUR CUSTOMER - HOW SUB-ZERO WENT ONLINE TO CAPTURE THE TRUE VOICE OF THE CUSTOMER
April 30 at noon EDT, 2015
Digsite and Sub-Zero will host a complimentary one-hour Webinar, themed 'Getting closer to your customer - How Sub-Zero went online to capture the true voice of the customer' on April 30 at noon EDT. Jeannine Washkuhn of Sub-Zero and Monika Wingate, CEO, Digsite, will present.

Related Job Postings

Research Coordinator (Perfect for Recent College Grad)
Northern New Jersey, New Jersey
Research Manager
Shanghai, China
Research Manager - Brand Strategy
New York City, New York