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As time goes on, new generations of consumers take their turns at being front-and-center in the research space. Millennials and Gen Z grew up with technology and they can provide unique challenges – and insight for researchers – as they take over the job market, become the largest part of the population and give new perspective on traditional social constructs like marriage and parenting. As researchers continue to uncover the opinions, beliefs and habits of the newest generations, brands will be better prepared to handle Millennial and Gen Z consumers. Companies that specialize in researching Millennials and Gen Z can provide the products and services needed to access them. They can help reach these tech-savvy consumers through platforms that are familiar to them, including social media and mobile. For assistance on researching Millennials and Gen Z, consider these companies.
Evaluative Criteria Inc.
Founded 1973 | 18 employees
Jason Steeg, President; Patty Bien, Executive Vice President
Evaluative Criteria Inc. (ECI) focuses on developing custom solutions for clients. We are staffed by experts in specific business sectors as well as research design practice areas. This allows us to provide clients with a best-in-class experience and answer questions from innovation, brand and marketing teams. ECI also has expertise executing research with Millennial and Gen Z consumers. ECI’s approaches (both in-person and online) are designed to better engage this audience, acknowledging that these target groups go beyond age to life stage and lifestyle segments. Our analysis provides forward-thinking strategy for clients. ECI is a CRG Global company.
Phone 914-631-1019
www.eci-research.com
Focus Pointe Global
Founded 1988 | 480 employees
Laura Livers, CEO
FPG provides high-quality marketing research data collection services by leveraging new techniques and technologies to make market insights more accessible, accurate and affordable. Whether it is quick-turn insights or more in-depth research, FPG seamlessly incorporates accepted methodologies with digital solutions. FPG’s Millennial and Gen Z panels provide a powerful resource to gather unique insights from these experience-driven, social, on-the-go populations. For Millennial, Gen Z and all your data collection needs, FPG delivers deeply-profiled, engaged and committed research participants. FPG owns and operates 20 premier focus group facilities in major U.S. markets. Over a 30-year history, FPG has been committed to providing its clients unrivaled research solutions with professional integrity and the highest level of service quality.
Phone 888-873-6287
www.focuspointeglobal.com
The Forte Research Group
Founded 2010 | 35 employees
Elizabeth Plotkin, VP Insights
Headlines often report how Millennials are disrupting marketing efforts. To identify the passion points of this largest generational group, Forte Research Group applies agile methodologies, capturing responses at the point of brand interaction. Whether having conversations in-store, at home or in a research lab, the use of innovative technologies such as mobile eye-tracking, engagement and emotion measures uncover visceral insights, that which consumers cannot or will not articulate. Capabilities encompass: message/creative development; advertising effectiveness; QSR/shopper experience; benchmarking/tracking; customer satisfaction; and package testing. The Forte Research Group is a global insights and strategy consultancy.
Phone 917-470-9703
www.forteresearchgroup.com
Insight Strategy Group
Founded 1999 | 75 employees
Arikan Olguner, President
We are a full-service agency combining social science expertise with deep demographic and cultural understanding to decode consumer behavior, fuel brand growth and innovate products and services. Our human expertise includes specializations in gender, generations and life stages. With a dedicated youth practice, we’ve studied Millennials and Gen Z since childhood and know what shapes their collective consciousness. Last year alone we explored diverse topics across industries with over 75,000 Millennials and Gen Z. We often collaborate with our sister company Fizziology to incorporate social media research into our work for a holistic perspective on these digital-native generations.
Phone 212-584-2323
www.insightstrategygroup.com
NextON Services
Founded 2013 | 10 employees
Naim ul Qadar, Founder and CEO
NextON Services is a project management and data collection company that brings high-value online sampling expertise to the online market research industry. With experience and expertise at its core, NextON fills a critical gap in expectations and understanding about the sample between research companies and panel providers. NextON has offices in India and UAE (Dubai) and the company works with clients across the globe. We leverage our expertise to provide the best online panels and quality responses. We quickly obtain the opinions of target markets such as B2B/IT, health care, etc., and skillfully cater to Millennial- and Gen Z-focused projects. We adhere to strict quality standards and have deployed a stringent recruitment program so that our clients receive the best-in-class experience.
Phone 971-50-941-9689 (UAE);
91-997-164-3131 (India)
www.nextonservices.com
Research Now SSI
Founded 1977
Gary Laben, CEO
Research Now SSI is the world’s leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. Around this core asset of opted-in, managed data, the company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum, from research to marketing to advertising. Research Now SSI serves more than 5,800 market research agencies, media and advertising agencies, consulting and investment firms and health care and corporate customers in the Americas, Europe and Asia-Pacific. For more information about our range of data-driven offerings, go to www.researchnow.com and www.surveysampling.com.
SofoS Market Research Consulting
Founded 2001
Lisa Hermanson, Founder and Partner
The experts at SofoS have been studying the youngest generations for over 20 years, discovering insights about Millennials starting back when they were the age that Gen Z is now. It’s a fun ride, learning unique attitudes and behaviors as different generations move through the stages of life and nobody can solve the puzzles of tapping into Millennials and Gen Z like SofoS can. They do it through innovative approaches to qualitative research: immersion studies, mobile qual and in-person consumer labs, all grounded in their clients’ business needs. SofoS delivers robust consumer insights that help businesses build powerful strategies.
Phone 414-258-7601
sofosmarketresearch.com
Touchstone Research Inc.
Founded 1991 | 34 employees
Aaron Burch, CEO
TSR has over 25 years of experience in youth and family quantitative and qualitative research. We have our own online community panel covering key youth and family demographics including children age 0-5, kids age 6-12, teens age 13-17, young adults age 18-34 and parents. We are known for innovative, tech-driven youth and family research services and solutions. TSR’s core youth- and family-focused methodologies include surveys, online and mobile qual, national participant recruitment and sample services, mobile ethnography, online panels and insight communities, UX testing and large-scale multi-market international studies. We offer both flexible and full-service solutions. TSR is COPPA-compliant and GDPR-ready.
Phone 860-335-6079
touchstoneresearch.com
Track Opinion
Founded 2009 | 21 employees
Piyush Khurana, Director
Track Opinion is a leading insights and technology company that provides a range of cohesive B2B and B2C research solutions consisting of quantitative studies, customer experience, segmentation, pricing and new product development to create expedient audience insights for impactful business and marketing decisions. Our offerings also extend online sampling, surveying, programming, translation services and tabulation. With over 3.7 million active members worldwide, our team infuses all its energy and expertise to take the customer experience to a whole new level. Our steadfast team always takes keen interest in all projects, no matter how big or small, to provide customized solutions to your requirements. Track Opinion doesn’t date back to the longest years of its existence; however, we strike a perfect balance in shaping strategic insights that are technology-driven, feasible and reliable.
Phone +91-836-843-0469
www.trackopinion.com
xsperient | Segmedica
Founded 2004 | 24 employees
Peter Simpson, Principal
xsperient | Segmedica delivers full-service global health, wellness and lifestyle custom market research using advanced techniques in qualitative, quantitative and ethnography studies with HCPs, payers and patients/consumers. As the field leader in psychology, anthropology, sociology, neuroscience and linguistics, working with us achieves the highest quality market research and market segmentation. We specialize in Millennial/Gen Z motivations and behaviors in health and wellness, diet, health costs and more. Ask about ConnexionPoints® syndicated studies for fast, affordable primary research. Contact us for an online or in-person demo of how we can assist with your research needs.
Phone 716-799-8223
www.xsperient.com
Visit Generation Y / Millennials and Generation Z for a complete list of companies offering these services.