While product development and testing sound like two straightforward steps, it’s never quite that simple. To develop a high-quality product that truly sticks, companies must consult a range of factors, such as consumer interest, pricing, packaging and more.
These companies offer a range of methodologies and facilities for every part of the product development, testing and positioning processes, with offerings such as in-home usage tests, consumer panels, test kitchen and survey software. For insight into your next research project, consider these specialized research companies.
Applied Marketing Science
Founded 1989 | 40-45 employees
John Mitchell, President and Managing Principal
Applied Marketing Science (AMS) is trusted by leading organizations across B2B, medical, industrial and consumer sectors through our 35 years of experience delivering high-impact market research and insights. Our expert consultants blend academic rigor with cutting-edge techniques – such as conjoint analysis and our revolutionary AI-powered voice of the customer methodology – to help clients uncover unmet needs, test concepts and refine positioning strategies. Whether you’re launching new innovations or optimizing existing products, AMS delivers actionable insights to support confident decisions at every stage of development. From fully outsourced research engagements to tailored in-house training, AMS is ready to help you bring customer-driven innovation to life.
Phone 1-781-250-3600
ams-insights.com/our-solutions
Bellomy
Founded 1976 | 100+ employees
John Sessions, CEO
Bellomy offers a comprehensive suite of innovation research capabilities, specializing in product development, testing and positioning research for Fortune 1000 companies. Whether your organization embraces a fail-fast approach or a more structured stage-and-gate process, we tailor our solutions to fit your needs at every stage of the product life cycle. With our Adoption Curve Intelligence™, you can increase adoption by targeting those most likely to try your product, while our insights technology and AI-driven tools help you analyze data and make informed decisions. Contact Justin Bailey at justin.bailey@bellomy.com to learn how Bellomy can support your initiatives.
Phone 1-336-721-1140
bellomy.com
CASA Demographics
Founded 2005 | 43 employees
Felipe Viyella, CEO
With two decades of expertise in product testing, development and positioning research, CASA Demographics has successfully conducted over 1,850 studies across industries – including tech innovations, apps, food and beverage, automotive and medical devices – leveraging our 513,000+ multicultural panel and local field teams in 32+ metro markets. Our expert cultural researchers ensure deep, actionable insights across diverse audiences, making us a preferred partner for Fortune 500 brands, technologists and startups alike. We provide customized research design, recruitment, multilingual moderation and linguistics. Whether launching a new product, refining positioning, testing usability, taste or sensory features, we deliver strategic clarity with cultural precision.
E-mail fastbid@casademographics.com
Phone 1-888-503-2170 x140
www.casademographics.com
Catapult Insights
Founded 2022 | 3 employees
Jill Miller, Co-Founder
Justin Sutton, Co-Founder
Catapult Insights is an outcomes-focused consultancy that uses research as a foundational tool to help brands grow, evolve and future-proof their business. Our mission is to shape tomorrow through the voices of today and that starts with understanding people at their core – their needs, motivations and behaviors and lending a view into the future. Our strength is helping our clients bring innovative and award-winning products to market through our research. We craft custom approaches focusing on key points in the NPD journey such as whitespace identification, ideation, concept testing, home use tests, pricing, positioning, messaging and developing go-to-market strategies.
Phone 1-248-986-9878
CatapultInsights.com
Decision Analyst
Founded 1978 | 100 employees
Bonnie Janzen, President
Felicia Rogers, Corporate Executive Vice President
Decision Analyst offers customized research and analytical services to help our clients improve existing products and create new products. New product development is a major focus, including ideation and brainstorming, concept development, concept testing, IHUTs, package testing, name testing, advertising research and new product sales forecasting. We own and operate consumer panels for IHUTs and have our own facilities for on-site labeling, packaging and shipping of test products. Our expertise allows us to help companies uncover and capitalize on opportunities through strategic marketing research and analytics. Moreover, we pride ourselves on effectively delivering action-driven implications and recommendations, enabling companies to make informed decisions to move their business forward. We deliver a synergistic blend of primary research, analytical consulting and modeling. Our ultimate goal is to help companies build and sustain a winning business model.
Phone 1-817-640-6166
www.decisionanalyst.com/services/newproductresearch
Fieldwork
Founded 1980/Insights 1960 | ~350 employees
Nikki Darre, President
Our specialties include medical devices, patients and professionals, we will help you reach your quota needs! CX/UX, B2B, mock jury, consumer and global research. For over 40 years Fieldwork has recruited the highest-quality medical, CX/UX, business and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized and human-to-human approach to recruitment. Fieldwork provides unsurpassed project management, hosting and our technically versed support staff will confidently guide you through the logistics from in-person or online to multicountry project execution. Fieldwork is your research partner. Focus on the research. We’ll do the rest! What do you need? Contact me today: SarahK@fieldwork.com.
E-mail Info@Network.Fieldwork.com
Phone 1-312-285-2035
https://blog.fieldwork.com/9-must-ask-questions-to-ensure-security-and-privacy-for-ux-testing-outside-your-facility
Human Branding
Founded 2006 | 34 employees
Johanna Faigelman, CEO
At Human Branding, we use Applied Anthropology Thinking (AAT)™ to decode the hidden drivers behind consumer, patient and HCP behavior. Rooted in behavioral science and powered by AI-enhanced analytics, our proprietary approach uncovers the deeper emotional, psychological and cultural forces influencing decision-making – across conscious and subconscious levels. With over 20 years of experience integrating qualitative, quantitative and hybrid methodologies, we go beyond surface-level insights to reveal the underlying motivations shaping how people engage with products and therapies. Our expertise enables biotech and CPG brands to craft resonant messaging, optimize positioning and build emotionally intelligent strategies that connect deeply – with patients, consumers and stakeholders alike. Whether you’re launching a breakthrough therapy, repositioning a legacy brand or driving behavioral change in a saturated market, we bring clarity to complexity – translating deep human understanding into actionable impact.
E-mail info@humanbranding.vip
Phone 1-647-483-2672
www.humanbranding.vip
Karchner Marketing Research, LLC
Founded 2003
Helen Karchner, CEO/Co-Founder
In today’s fast-paced market, staying ahead demands agility, insight and innovation. Since 2003, Karchner Marketing Research (KMR) empowers businesses by providing deep patient and consumer/prosumer insights, leveraging respondents’ tactile input, to refine strategies and accelerate success for current/newly developed products. KMR conducts PMR, such as creative concept exploration and product development testing, followed by message placement and positioning. Practical, actionable insights gleaned from live actual product users/prosumers, are key! Clients make more informed decisions, from concept to launch, with our user experience analysis. Our proprietary strategic approach strengthens product portfolios by uncovering missed opportunities or potential risks before resources are wasted. By anticipating tomorrow’s needs today, our clients remain ahead and continue outpacing competitor innovation. Elevate your business with KMR’s expertise – because smarter decisions lead to lasting success. KMR – your strategic partner from quick gut-check projects to multiphase global studies – value established KMR’s prominence!
E-mail helen@kmrinsights.com
Phone 1-610-564-9624
www.KMRResearchStudio.com
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment and data collection for their consumer, health care and business-to-business. Specializing in all methodologies and audiences, we have the ability to host and deliver your results across the U.S. For the last 25 years, the executives at Murray Hill National LLP have worked diligently and advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality recruitment with access to 4 million consumers, 650,000+ B2B executives/professionals, 750,000 physicians, nurses and more, and we organize 150+ patient panels. Any audience, any methodology specializing in B2B and health care. Our qualitative services extend far beyond the traditional focus group. Our services include online, digital, remote, home-use test and any other methodology needing to find an audience with feedback or expert knowledge. Call us today for your next project, your “national” recruiting experts!
Phone 1-972-707-7645
www.murrayhillnational.com
Product Evaluations
Founded 1971
Rich Tucker, President
For over 50 years, Product Evaluations has been developing customer-driven insights for restaurant chains and food service industry suppliers. Our mission is to make restaurant menu items and food service industry related products WIN in the marketplace. Product Evaluations proudly presents FoodView 360° – a 5,500 sq. ft. research and innovation center complete with a commercial food service kitchen, taste-test center and focus group facility, all in one location. FoodView 360’s advanced video and live streaming capabilities allows you to watch culinarians in action, hear the revelations and witness the insights that can change everything. For menu developers, FoodView 360° is the ultimate taste-testing location delivering critical results in real time. Why trust your food-related projects to us? Food service people, versatile and connected spaces, quality recruiting, study design expertise. Product Evaluations – helping you create winning products for food away from home.