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Qualitative research can help companies get to the heart of their audience to understand how they truly feel about a brand or product – and why. Qualitative moderators ensure that these discussions are fruitful and on-task, a skill that has become even more critical as qualitative has shifted between in-person and online over the course of the coronavirus pandemic.
The following companies are here to meet your research needs and have the expertise to conduct effective research online or in-person with new safety regulations. These qualitative moderators specialize in niche markets ranging from kids to health care and are skilled in guiding critical discussions regardless of whether they occur in a socially distanced focus group or through a virtual home tour.
Applied Marketing Science (AMS)Â
Founded 1989 | 34 employees
John Mitchell, President and Managing Principal
Applied Marketing Science (AMS) is a boutique market research consulting firm located in Waltham, Mass. With roots in the MIT Sloan School, our expertise comes from over 30 years of providing results-driven, actionable insights to the world’s best-known companies. Our experience spans business-to-business, consumer and medical companies across nearly all industries. Clients trust us to execute high-quality market research to inform global product strategy, customer experience design and marketing. Partner with AMS to put the customer at the center of your business decisions today.
Phone 1-781-250-6300
E-mail inquiry@ams-inc.com
ams-insights.com
Decision Analyst
Founded 1978 | 150 employees
Jerry W. Thomas, CEO
Qualitative research is a flexible, powerful set of techniques used to reveal consumers’ motivations, attitudes, perceptions, beliefs and values. Decision Analyst is a global marketing research and analytical consulting firm with more than 40 years of experience in qualitative research and consulting. Its moderators have conducted thousands of qualitative interviews across hundreds of industries and product categories. Decision Analyst recommends the qualitative techniques best suited to achieve your research objectives. Services include traditional focus groups and depth interviews, large-scale qualitative, online bulletin-board groups and interviews, online and traditional ethnographic services, shop-alongs, usability, video diaries and in-vehicle video.
Phone 1-817-640-6166
www.decisionanalyst.com/qualitative/qualitative
FaderFocus
Founded 1988 | 3 employees
Susan Fader, Chief Insight Navigator
FaderFocus is a qualitative research/strategy firm that uses qualitative engagement to help transform businesses and get clients unstuck. We are a thought leader in reframing how to think about strategic challenges and opportunities and injecting innovative research approaches. Services include focus groups, interviews, ethnographies, bulletin boards via online, mobile, telephone and in-person qualitative methods. We tailor qualitative methodology to fit our clients’ specific strategic objectives using both traditional, and if warranted, nontraditional methods (e.g., counterintuitive thinking, narrative economics, cognitive demographics and gamification mind-set). Experience in range of categories and demographics including pharma/health care, CPG, H&BA, financial, branding, entertainment, toys, electronics, travel and military personnel.
Phone 1-212-764-1010
www.faderfocus.comÂ
Gongos Inc.
Founded 1991 | 125 employees
Camille Nicita, President and CEOÂ
Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer-centricity by helping companies understand their customer needs and deliver on them better than anyone else. Gongos’ rich heritage in research is steeped in qualitative excellence and it has a highly seasoned bench of moderators, both in-house and contractor. From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos creates greater customer attraction, retention and lifetime value.
Phone 1-248-239-2300
www.gongos.com
InsightFarm
Founded 2003Â
Kelley Styring, Founder and Principal
InsightFarm can help you find new opportunities for growth through real-time learning from real people. We bring a fresh, creative approach to everything we do and have developed a variety of methods that go beyond traditional focus groups. Not only does InsightFarm moderate all forms of qualitative research in-person and online, but we also conduct executive interviews, shop-alongs and in-store ethnography, facilitate co-creation ideation workshops and create consumer usability labs. As a result, you can count on us to provide you with both the unvarnished truth and inspiring insights about your consumers. Other firms will tell you what they’ve found; at InsightFarm, we’ll help you understand what those findings mean and what options they offer and help you go from insight to action.
Phone 1-503-554-5567
www.insightfarm.biz
Ironwood Insights Group LLC
Founded 2017 | 335 employees
Mary Lea Quick, VP Client Services
Ironwood Research Group’s qualitative team is led by Mary Lea Quick, our VP of client services with over 30 years’ experience in the industry. Her skills enhance our consultative research approach in providing clients a clear vision of customer insights. Her customized research plans are based on each client’s needs. Utilizing a myriad of tools including traditional and online focus groups, online bulletin boards and in-depth interviews, her goal is to identify the best setting for respondents and the best fit for the research strategy. Mary Lea’s experience includes a wide range of industries with business professionals and consumers. She holds an MBA from the University of Louisville and then taught market research courses at the university for 10 years. She joined Ironwood Insights group at its inception in 2017 after working with our founder, Brad Larson, at Thoroughbred Research for over 10 years.
Phone 1-801-569-0107 X2131
www.ironwoodinsights.comÂ
Just The Facts Inc.
Founded 1994Â
Bruce Tincknell, Managing Director
Just The Facts Inc. has 30 years of strategic qualitative experience including broad digital, virtual and online approaches. Our unique Qual-Quantâ„¢ process leverages the best of the qual and quant worlds, providing deep insights and rich perspectives that other firms cannot achieve. Our proprietary process opens windows for both B2C and B2B clients into the motivating actions, behaviors and decision-making of their customers. Our tool kit uses an array of tech-savvy methods from focus discussion sessions, IDIs, digital shop-alongs and bulletin boards, plus professional, unbiased leading of corporate in-house meetings and creative workshops that achieve actionable results. This all means greater understanding for guiding optimal business strategies and achieving stronger sales, profits and ROI. Let’s discuss your specific needs, ensuring your initiatives are ready for market. Call today for a no-obligation consultation!Â
Phone 1-847-506-0033
www.jtfacts.comÂ
www.justthefacts.com/testimonials-x-30
Market Probe International
Founded 1967 | 10 employees
Alan Appelbaum, CEO
Celebrating over 50 years of service to the marketing research industry, Market Probe International has a well-established team of highly experienced moderators throughout the U.S. and worldwide. MPI is your insights partner for reliable market research data, data gathering and analytical services. Our qualitative offerings include both traditional face-to-face focus groups, in-depth interviews and auto clinics as well as virtual IDIs, focus groups, online bulletin boards and creative workshops. We also employ such methodologies and techniques as ethnographies, in-home visits, accompanied shopping interviews, hybrid qual/quant studies, customer journeys, eye-tracking, neuromarketing research and facial coding. Based in NYC, we have excellent North American and international research partners, enabling us to provide high-quality insights and research solutions in most major countries. Categories of research expertise include automotive, luxury, advertising/communications, B2B, IT, health care, mobile technologies, appliances, industrial research and the like.
Phone 1-212-725-7676
www.marketprobeint.com Â
The MSR Group
Founded 1994 | 165 employees
Don Beck, Ph.D., CEO
The MSR Group is a full-service research firm offering complete consumer and business-to-business research services. The MSR Group specializes in customer experience management, mock jury studies, brand awareness, advertising and creative testing, along with a wide array of custom quantitative and qualitative project offerings. In addition, we can provide you with groundbreaking verbal and facial recognition AI technology to provide real-time CX feedback to managers on customer and employee sentiment – a powerful new tool to improve coaching, training and ensuring business compliance. Specifications: 150-station TCPA-compliant CATI call center, web and IVR surveys, executive interviews and focus groups.
Phone 1-402-392-0755 or 1-800-737-0755
theMSRgroup.com
Radius | Illumination
Founded 1960 | 150 employees
Jamie Myers, Executive Director
Radius | Illumination delivers insights that move your brand forward on its growth journey. The foundation of our qualitative approach is engaging customers in their real-world, real-time environment. Connecting to your customers no matter where they live or work requires sophisticated virtual techniques. Our behavioral experts are highly skilled at moderating immersive conversations through such virtual approaches as ethnographies, mind mapping, family Q&As and tours of homes. To create and optimize early-stage concepts, our Innovation Sprint offers a virtual and agile solution to fast-track your new ideas. These virtual and immersive techniques enable greater customer empathy, project flexibility and team collaboration. Learn more by contacting Jamie Myers: jmyers@radius-global.com.
Phone 1-212-633-1100
radius-global.com/virtual
Ready to Launch Research
Founded 2014
Jenny Karubian, CEO
Jenny Karubian is a moderator who specializes in digital qualitative research, focus groups and ethnography. She has extensive experience across verticals, with particular focus on consumer packaged goods, grocery, travel, tech, beauty, tobacco, local politics and health care/pharma. She has conducted 3,000+ sessions in person and online. Jenny founded Ready to Launch Research in 2014 (formerly named Lotus Research) as a boutique qualitative agency in Los Angeles. As a cultural anthropologist, she founded the company with a vision of combining cutting-edge digital innovations with the wisdom of anthropological approaches to research. Jenny has built a team of social scientists, UX experts and seasoned market research professionals who can take on projects that range in scope from single market studies to long-term ethnographic engagements.Â
Phone 1-818-741-1281
www.readytolaunchresearch.com
River Mist Transcription Services
Founded 2013 | 20 employees
Jannice Roy, Owner
River Mist Transcription Services (formerly J.S. Martin Transcription Resources) has provided transcription (including translation), editing and proofreading services to our clients for 25 years. Our niche is qualitative research in health care/medical, pharmaceuticals, B2B, technology, software, electronics, automotive, consumer products and food/beverage. We’re skilled at working with recordings of large groups, noisy backgrounds, difficult/hard-to-hear audio, very thick accents and speaker identification of many participants. Whether virtual or in-person conferences, focus groups, IDIs, TDIs, in-home interviews, in-store interviews or podcasts, we will create an accurate, 100% human-generated transcript to aid you in your research process. New client? Request a 15% discount on your first project!
Phone 1-888-490-1037
rivermisttranscription.com