When it comes to conducting a research project, there are many different things you need to consider. You may be asking yourself: Which methodologies will work best to achieve my research goals? How can I get the most out of my insights? Arguably the most difficult task is trying to find a research company that can help you with all aspects of your project. That’s where full-service research firms come in.
Full-service marketing research firms can offer many different tools, techniques and resources to help you accomplish all your research needs. From start to finish, full-service firms offer customized solutions for your project and help carry out all aspects of your research to ensure you receive the most relevant and useful insights. Whether it’s qualitative or quantitative, in-person or online, full-service firms offer different techniques and methods to help you determine what works best for your research project.
Applied Marketing Science
Founded 1989 | 40-45 employees
John Mitchell, President and Managing Principal
Your partners in insight-driven innovation. We believe that great decisions start with great insights. As a full-service market research firm, Applied Marketing Science (AMS) has been trusted by leading organizations across life sciences, consumer and B2B sectors (and beyond) for over 35 years. Our high-quality research is grounded in academic rigor and enhanced by cutting-edge methodologies. Whether you’re trying to understand your customers, identify market opportunities or guide product and experience development, our expert consultants leverage decades of expertise and experience to support you at every stage of the innovation journey. AMS delivers the end-to-end research you need to make confident, critical and evidence-based business decisions.
Phone 1-781-250-3600
ams-insights.com/our-solutions
Azurite Consulting
Founded 2017
Eli Diament, Founder and Managing Director
Traditional market research providers often fall short of expectations – missing targets for hard-to-reach audiences and delivering flawed data without actionable insight. Why? They rely on recycled respondents sourced from panels and expert networks. Azurite Consulting reimagines market research, setting the bar for decision-grade intelligence. Rather than tapping into static respondent pools, our proprietary machine-learning platform recruits fresh respondents directly from your total addressable market – reaching hard-to-access audiences at unmatched scale. No recycling means industry-leading respondent quality. We deliver custom research grounded in a deep understanding of your strategic priorities – never plug-and-play. Through collaborative design, live iteration and fine-tuned alignment, we capture the dynamics that matter most and convert intelligence into competitive advantage. When stakes are high, top PE firms, investment banks and enterprise leaders trust Azurite to bring clarity, conviction and competitive edge to the boardroom or deal table.
Phone 1-732-606-5799
azuriteconsulting.com
Bellomy
Founded 1976 | 80+ employees
John Sessions, CEO
At Bellomy, full-service is more than a label – it’s a reflection of our commitment to excellence. As an analytics and tech-driven insights consultancy, Bellomy uses cutting-edge tools and cross-industry expertise to minimize risk and maximize value, empowering Fortune 1000 companies to make decisions that propel their brands forward. Collaborating with clients, we illuminate market dynamics, uncover opportunities and identify strategies to accelerate growth. We serve as a true extension of your team, delivering tailored qualitative and quantitative solutions. Our proprietary insights platform, AI tools and high-touch approach help transform data into strategic advantage. Contact justin.bailey@bellomy.com to learn more.
Phone 1-336-721-1140
bellomy.com
Curion
Founded 2017 | 300 employees
Keren Novack, President
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep, data-driven product insights, sensory expertise and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought-after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
E-mail info@curioninsights.com
Phone 1-224-632-1919
www.curioninsights.com
Decision Analyst
Founded 1978 | 100 employees
Bonnie Janzen, President
Felicia Rogers, Executive Vice President
Decision Analyst helps clients to develop and sustain winning brands. Our expertise helps clients uncover opportunities through strategic marketing research and analytics. Moreover, we pride ourselves on effectively delivering action-driven implications and recommendations, enabling you to make informed decisions to move your business forward. Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics and simulation to help companies: build stronger brands, optimize product quality, increase advertising effectiveness, improve package communication, strengthen promotional programs, accelerate new product development, enhance customers’ experience and optimize marketing. We design and execute marketing research and consulting assignments globally. Our specialty is solving complex business problems through consultative research, story-driven analyses and activation workshops. Industries served include food and beverages, personal care, household goods, OTC medicines, health care, pharmaceutical, medical devices, banking and finance, insurance, retail, home improvement, consumer technology and automotive.
Phone 1-817-640-6166
www.decisionanalyst.com/marketingresearch
Ironwood Insights Group LLC
Founded 2017 | 300 employees
Brian Cash, VP Research Services
Ironwood Insights Group offers expert-level consultation and execution across a full-range of quantitative and qualitative research services. Our consultative process is built on a “listen first” philosophy designed to fully understand the clients’ business and business needs, followed by designing the right research solution to actionably address those needs. We develop tailored solutions across a variety of business domains including brand health, customer experience, innovation/product development, advertising and communications and competitive analysis. From initial quantitative or qualitative design, through data collection, analytics and reporting, Ironwood is both a partner and advisor every step of the way. Contact us to learn more about how Ironwood can provide you with actionable, durable business insights that create a lasting competitive advantage.
Phone 1-602-661-0878 x2110
E-mail info@ironwoodinsights.com
www.ironwoodinsights.com
Just The Facts Inc.
Founded 1994
Bruce Tincknell, Managing Director
Quality research at budget-friendly costs! For 30+ years clients have rated JTF’s qualitative methods as No. 1 in cutting-edge tools providing rich insights. Our proprietary Qual-Quant™ method is a unique process that provides actionable results. Qual-Quant™ leverages the best of qual and quant techniques to better assess a product/service’s hidden advantages. It’s used in both B2C and B2B environments to uncover customers’ motivating actions, behaviors and decision-making. Our tool kit uses an array of online, tech-savvy methods taken from both qual and quant that, blended together, provide the most robust insights. JTF is your go-to partner for high-quality qualitative. Your research investment leads to optimal business strategies, achieving stronger sales, profits and ROI. Let’s discuss your specific needs, ensuring your initiatives are aligned with customer expectations! WE LISTEN TO YOU! Call today for a no-obligation consultation or e-mail info@jtfacts.com.
Phone 1-847-506-0033
www.justthefacts.com
Testimonials: www.justthefacts.com/testimonials-x-30
Karchner Marketing Research LLC WBE
Founded 2003
Helen and Mike Karchner, Co-Founding Moderators
Working with the full-service firm Karchner Marketing Research (KMR) = SUCCESS! How? By working together! Artisan founders Michael and Helen Karchner are your strategic partners from initial RFP and KO, through screener/DG design, recruiting, moderating and delivering final presentations! That is what full-service means! Clients entrust KMR with their B2B and B2C research, across the U.S. and internationally. Our experienced recommendations for the best qualitative and quantitative methodologies have awarded clients success in their research endeavors. Communication is key, and we love hearing our respondents’ stories, learning about their trials and tribulations, then listening to their feedback about new products, treatments, technologies, foods, vaccines, websites etc., then encapsulating their verbatims. Whether general market or health care, a respondent’s individual experience matters to our clients…so it matters to us! This has impassioned us to bring interesting, relevant and purposeful results. Come partner with Karchner Marketing Research with over 22 years of experience. Value establishes KMR’s prominence!
E-mail helen@kmrinsights.com
Phone 1-610-564-9624
www.KMRResearchStudio.com
Key Lime Interactive
Founded 2009 | 50+ employees
Eugenio Santiago, President
Key Lime Interactive partners with the world’s leading brands to create extraordinary digital experiences that drive customer engagement and loyalty. As a full-service UX research agency, we specialize in human-centered strategies that solve complex challenges, optimize customer journeys and fuel digital transformation. Our core services include qualitative and quantitative UX research, customer journey mapping, inclusivity audits and usability testing – designed to align with business goals and exceed user expectations. Trusted by Fortune 500 companies, we turn insights into action, helping global brands deliver seamless, impactful and memorable experiences that set them apart.
E-mail sandra@keylimeinteractive.com
Phone 1-305-809-0555
www.keylimeinteractive.com
Market Probe International
Founded 1967 | 11 employees
Doug Ethé-Sayers and Wayne Meyer, Managing Directors
Established in 1967, Market Probe International is your global partner for reliable market research data, data gathering and analytical services. Based in New York, we have an extensive network of top-flight domestic and global research organizations around the world, enabling us to provide high-quality worldwide research solutions. Market Probe International is widely respected for offering a consistently high quality of market research support. Ninety percent of our business is generated from repeat clients and referrals. We recognize the value of commitment to our clients’ needs and wishes. Each of our clients works directly with one or more of our researchers to develop the most effective data-gathering and analytical plan and to obtain the most relevant actionable results.
Phone 1-212-725-7676
www.marketprobeint.com
Monitor Group
Founded 2014 | 50+ employees
Neil Bab, CEO
Monitor Group delivers high-quality digital data solutions for B2B, health care and B2C research. We are ISO 20252 data collection-certified and fully compliant with ESOMAR, BHBIA, Insights Association standards and GDPR. Our proprietary panel spans over 5 million ID-verified respondents across 40+ countries, with extended access to 30+ partner markets, including B2B, hard-to-reach audiences, PCPs and patients. We specialize in reaching niche audiences through unbiased recruitment, backed by a 16-point fraud mitigation and end-to-end quality assurance framework. Direct respondent engagement ensures deeper, actionable insights. We have offices and expert teams in the U.K., U.S., Spain, UAE, Malaysia, the Philippines, Vietnam, Thailand, Kazakhstan and India, and are expanding to the Nordics and Africa. We combine global reach with local expertise, offering integrated capabilities across call centers, online panels and field operations to support robust quantitative and qualitative research.
Phone +44 7446967545, +6581503717
monitorsurvey.ai
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions, high-quality recruitment and data collection for their consumer, health care and B2B market research needs. Specializing in all methodologies and audiences, we can host and deliver your results across the U.S. MHN can host anywhere in the U.S. Our boutique Dallas facility offers a southern atmosphere, relaxation and fun. MHN partners in all other cities across the U.S. Traditional and non-traditional settings. We provide high-quality recruitment with access to 5 million consumers, 650,000+ B2B executives/professionals, 750,000 physicians, nurses and more, and we organize 150+ patient panels. Any audience, any methodology specializing in B2B and health care. Our qualitative services extend far beyond the traditional focus group. Our services include online, digital, remote, home use test and any other methodology needing to find an audience with feedback or expert knowledge. Call us today for your next project, your “regional or national” recruiting experts!
Phone 1-972-707-7645
www.murrayhillnational.com
Phase 5
Founded 1991 | 30 employees
Stephan Sigaud, Chief Marketing Officer
At Phase 5, we guide clients on their journey to customer centricity by uniting innovation with experience. Our team of 30 professionals combine deep expertise in customer insights, user and customer experience, innovation and design, brand and communication and advanced analytics. For more than 30 years, this collaborative approach has delivered measurable business impact – shaping strategy, product development, go-to-market execution and customer relationships. Unlike large global firms or niche boutiques, we ensure senior leadership engagement throughout every project and provide a single point of contact. By partnering closely with clients, we drive bold, insight-led decisions that create lasting results.
E-mail stephans@phase-5.com
Phone 647-207-4468
www.phase-5.com
Qualtrics
Founded 2002 | 5,000+ employees
Zig Serafin, CEO, Qualtrics
Ali Rohani, Chief Transformation Officer and Founder, Qualtrics Edge
Qualtrics is a premier partner for comprehensive, full-service market research, helping organizations detect emerging market trends, design winning strategies and make informed decisions that convert prospects into customers. Our flexible services model combines the power of the Qualtrics XM for Strategy & Research Suite™ with the deep expertise of our global team of research experts. We partner with clients to deliver end-to-end research programs, from strategic design and audience targeting to advanced analysis and actionable insights. With powerful AI capabilities including synthetic insights in Edge Audiences™, researchers can quickly understand market trends, simulate consumer behaviors and reach hard-to-reach audiences. This allows our experts to accelerate strategic decision-making and prioritize future investments for maximum business impact, delivered in a fraction of the time and cost of traditional programs. With Qualtrics, organizations can build an iconic brand and design products people crave.
E-mail press@qualtrics.com
Phone 1-385-585-4560, 1-800-339-8865
www.qualtrics.com/edge
ReconMR
Founded 1994 | 1,000+ employees
Christian Riepe, SVP of Insights and Analytics
ReconMR is a full-service research and analytics firm, with in-house data collection, insights and analytics capabilities servicing commercial, government, public policy and social science research entities around the world. As the largest and most experienced data collection provider in North America, we’ve grown our staff to include a uniquely qualified insights and analytics division complete with experienced statisticians, methodologists and program managers on staff. We leverage innovation and proven research methods to produce highly representative and reliable results, time and time again. With 30+ years of experience, ReconMR has the staff, resources and tools to ensure the success of your project, regardless of complexity level. Contact us today to find out why experience matters!
E-mail info@reconmr.com
Phone 1-877-RECONMR, 1-877-732-6667
www.ReconMR.com
SMARI
Founded 1983 | 15 employees
Katie Ittenbach, CEO
Mike York, COO
SMARI is a forward-thinking insights and strategy firm built for gamechangers and visionaries who refuse to settle for surface-level answers. We go beyond traditional research by blending advanced analytics with human-centered design, uncovering the “why” behind behavior and the opportunities hidden within complexity. At SMARI, we don’t just deliver data, we craft compelling stories that inspire action and accelerate growth. Our expertise spans brand strategy, customer experience, innovation and organizational development, empowering clients to better connect with their audiences and stay ahead of change. What sets us apart is our balance of rigor and empathy: We dig deep with precision, then translate insights into strategies that resonate and deliver measurable impact. With curiosity as our compass and collaboration as our foundation, SMARI transforms challenges into opportunities for lasting success.
Phone 1-317-574-7700
www.smari.com
STRATEGENCE
Founded 2008
Renato Silvestre, Founder and Chief Insights Innovator
Dirty data keeping you awake at night? Data-rich but insight-poor? Growth opportunities slipping away? That’s where STRATEGENCE comes in. We are market insights. Reimagined. A market research and AI-powered insights firm helping brands cut through the noise and make decisions with confidence. With 30+ years of insights and innovations expertise, we fuse scientific method rigor with leading-edge techniques. Our proprietary frameworks include 1) PANELYTICSTM for eliminating bad data, 2) MAI-ATM for AI-driven process innovation, 3) Text ScienceTM machine-learning for transforming unstructured feedback into clarity, 4) Driver PathwaysTM for Bayes network decision modeling, 5) Brand AoTTM for always-on tracking and 6) GISTIFYTM for executive-ready storytelling. These equip companies with faster, more accurate, actionable insights. Don’t settle for outdated research. Discover the future of market insights today. Want a free data quality diagnostic using PANELYTICSTM on your next study? E-mail rsilvestre@strategence-us.com.
Phone 1-201-240-3215
www.strategence-us.com
Touchstone Research Inc.
Founded 1991 | 40 employees
Aaron Burch, CEO and Co-founder
Touchstone Research is a full-service market research firm delivering custom qualitative, quantitative, UX and community-based solutions backed by decades of expertise and next-gen technology. From research design and recruitment to moderation, fieldwork, analysis and reporting, our team supports every phase of the research process with seamless execution and strategic insight. We specialize in agile methodologies, global reach and hard-to-reach audiences including kids, teens, Gen Z and multicultural consumers. Whether running in-depth UX studies, longitudinal trackers or ongoing insight communities and panels, Touchstone delivers high-quality data and actionable findings that help brands make smarter, faster decisions.
Phone 1-203-315-3280
touchstoneresearch.com