Below is a list of the available presentation materials from speakers. Please note that numerous speakers could not get permission from their legal departments to share their presentations.
DAYÂ | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
Tues. | 8:45 | 1 | Morgan Stanley | Macro meets micro: Driving collaboration through market research |
Tues. | 8:45 | 2 | NPR | Working together: NPR's research and digital analytics teams build a survey dashboard |
Tues. | 8:45 | 3 | Black Swan Data | Accelerating the innovation process from 21 weeks to 21 days with AI-powered prediction |
Tues. | 8:45 | 4 | Crayola | Segmentation at scale: Combining behavioral analysis and attitudinal insights to win every occasion |
Tues. | 8:45 | 5 | Colgate-Palmolive | Can you DIG it? Inside Colgate-Palmolive's global insights platform |
Tues. | 9:30 | 1 | Constellation Brands | Be more than a forgotten footnote: Improve the activation of research and insights in your organization |
Tues. | 9:30 | 2 | Dapresy | Price is not everything |
Tues. | 9:30 | 3 | Dynata, Fossil Group | Putting your customers first: How first-party data can help build direct customer relationships and long-term brand value |
Tues. | 9:30 | 4 | Zappi | The anatomy of a modern-day insights department |
Tues. | 9:30 | 5 | Attest | 14 charts that show innovative brands how to engage Gen Z |
Tues. | 10:15 | 1 | Methodify by Delvinia | Insights on demand: How research virtualization puts data at your fingertips |
Tues. | 10:15 | 2 | Quester, Kellogg's | Mind modeling: Identifying Cheez-It's distinctive attributes |
Tues. | 10:15 | 3 | Veylinx | Will the real behavioral research please stand up? |
Tues. | 10:15 | 4 | Earle & Company | 12 brands. 12 months. $12 Billion in value. 7 common markers for success |
Tues. | 10:15 | 5 | Target Research Group | The Culinary Knowledge Graph |
Tues. | 11:00 | 1 | Protobrand, Dunkin' Brands | Develop decisive insights with behavioral science |
Tues. | 11:00 | 2 | Chadwick Martin Bailey | Viewer disrupted: The psychology of media engagement |
Tues. | 11:00 | 3 | AYTM | The digital advantage: Leading change when status quo research is no longer an option |
Tues. | 11:00 | 4 | University of Georgia/MRII | From story to glory |
Tues. | 11:00 | 5 | L&E Research, Insight & Measurement | Improving qualitative research by doing research: Learning from qualitative research participants and comparing recruiting from a quantitative panel to recruiting from a qualitative panel |
Tues. | 1:00 | 1 | MedSurvey, MarketVision Research | The need for greater transparency in client/vendor relationships |
Tues. | 1:00 | 2 | Digiste, Harry's | Accelerating brand building and innovation using agile insights approaches |
Tues. | 1:00 | 3 | 20|20 Research, Wyndham Destinations | Ride the ripples or get soaked: How to capitalize on disruptive trends |
Tues. | 1:00 | 4 | Rti Research, AARP, The Business of Aging | Hacking life shifts: How AARP has taken a leadership role in partnering with brands in launching innovative insights |
Tues. | 1:00 | 5 | Hall & Partners, Merck, VICE, Futerra | What responsibilities and opportunities do brands have in tackling the biggest threat the world faces? |
Tues. | 1:45 | 1 | Savanta | Learn where to focus your media spend |
Tues. | 1:45 | 2 | Russell Research, Microsoft | Decoding signal vs. noise: How Microsoft uses proactive insights to stay ahead of the curve |
Tues. | 1:45 | 3 | SurveyMonkey | 7 steps for building a scalable DIY research program that influences business growth |
Tues. | 1:45 | 4 | Ivy Exec | C-suite recruitment: Recipe for the "secret sauce" |
Tues. | 2:30 | 1 | BBC World Service | Changing the subject |
Tues. | 2:30 | 2 | Aha! Strategic Online Qual Platform | Using hybrid methods to supercharge your qual research |
Tues. | 2:30 | 3 | Toluna, Colgate-Palmolive | Agile concept testing helps speed new product development: Driving agility within Colgate |
Tues. | 2:30 | 4 | Comcast | Share insights, go farther: Why great research is only half of the equation at Comcast |
Tues. | 2:30 | 5 | LRW | Driving personalization with segmented marketing: Embracing emerging technologies to activate your market segmentation |
Tues. | 3:30 | 1 | Relative Insight | From using comparison analysis to catch criminals online to helping brands understand consumers: Find out how Relative Insight's technology will change the way you think about language |
Tues. | 3:30 | 2 | GutCheck | Clean label: "Better for you" consumer trends and generational differences |
Tues. | 3:30 | 3 | Phoenix Marketing International | Relevant and connected ad and brand research |
Tues. | 3:30 | 4 | Verizon | Un-Photoshopped DIY: What client-side DIY research really looks like |
Tues. | 3:30 | 5 | Open Mind Strategy | Purpose, payment or pride? The new reality of saving, spending and success among new adults |
Tues. | 4:15 | 1 | Remesh, Landor, Acoustic | Powered by people: How Landor and Acoustic created a new brand and culture using AI-driven human insights |
Tues. | 4:15 | 2 | Confirmit | Data, analytics and storytelling – perfect together! |
Tues. | 4:15 | 3 | YPulse, Verizon | Humanizing technology: The surprising ways Gen Z and Millennials navigate our always-on world |
Tues. | 4:15 | 4 | Cuisinart | Consumer insights makes an impact |
Tues. | 4:15 | 5 | MarketCast, PepsiCo | Regionality, fragmentation and the power of hyper-local insights for brands to win |
Tues. | 5:00 | 1 | IBM | Market research meets UX research: Understanding the interaction between NPS and usability metrics |
Tues. | 5:00 | 2 | PBS | Give me more Dolly Parton! Country music and documentary film: A PBS love story |
Tues. | 5:00 | 3 | P&E, CASE | Bad data is misinforming business decisions – How brands are uniting to ensure data quality |
Tues. | 5:00 | 4 | Ready to Launch Research, Milepost 12 Consulting | Autoethnography: When respondents become researchers |
Tues. | 5:00 | 5 | Voxpopme, Anheuser-Busch | Balancing depth with speed: How Anheuser-Busch is capturing rich qual insight in less than 24 hours |
DAYÂ | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
Wed. | 9:00 | 1 | Insight & Measurement | Writing better questionnaires: How to identify and fix biases and communication errors in your surveys |
Wed. | 9:00 | 2 | Lieberman | The power of System 1 thinking |
Wed. | 9:00 | 3 | Luth Research | Macro and micro journey analysis: A smart approach to consumer journey research |
Wed. | 9:00 | 4 | E-Tabs | Stop, automate and listen: Demystifying report automation |
Wed. | 9:00 | 5 | Sawtooth Software | Beyond max-diff: Taking your max-diff survey to the next level |
Wed. | 9:45 | 1 | IBM | Blockchain and market research – applications and implications |
Wed. | 9:45 | 2 | Suzy, Reckitt Benckiser, Estēe Lauder, GSK | Panel discussion – Disrupt or die: How Estée Lauder, Reckitt Benckiser and GSK are reinventing market research |
Wed. | 9:45 | 3 | Applied Marketing Science | Unearthing the unexpected: The power of machine learning |
Wed. | 9:45 | 4 | Fuel Cycle | Supercharging UX research with real-time, agile video |
Wed. | 9:45 | 5 | C+R Research | Wake up, Tracker, and make yourself useful – It's 2020! |
Wed. | 10:30 | 1 | InsightsNow | Gaining clarity through on-demand behavioral research |
Wed. | 10:30 | 2 | Explorer Research |  Keeping it real –and getting more predictive research results |
Wed. | 10:30 | 3 | eye square | Pre-test your social media ads on live social media and e-commerce sites |
Wed. | 10:30 | 4 | itracks | Only missing the snacks: The evolution of video in-depth interviews |
Wed. | 10:30 | 5 | Curion | How much enjoyment can an indulgent snack really bring when life gets in the way? |
Wed. | 11:15 | 1 | SellCheck, Mondelez International | Insight to action: How Mondelez built a culture of in-store excellence |
Wed. | 11:15 | 2 | The Sound | Meet Generation Edge (GenZ): Understanding their perspective, expectations and impact on the world |
Wed. | 11:15 | 3 | BuzzBack Market Research | How to grow in a budding industry: Are consumers ready for CBD? |
Wed. | 11:15 | 4 | Ipsos and UCLA | How to leverage research to build meaningful brands |
Wed. | 11:15 | 5 | SKIM, Google | Behind Google's B2B messaging strategy: Developing high-impact communications |
Wed. | 1:00 | 1 | KnowledgeHound, Telus | Telus: Breaking down the 3 barriers preventing insights teams from unlocking the potential in their data |
Wed. | 1:00 | 2 | Research America, Charles Ryan Associates | Insurgent strategy: Leveraging political and issues research strategies to create a competitive advantage (and make the 2020 election more fun to watch) |
Wed. | 1:00 | 3 | Colgate-Palmolive | Agile: Behind the curtain |
Wed. | 1:00 | 4 | Zappi | How to end research briefs in your organization and optimize your time by 440% |
Wed. | 1:00 | 5 | quantilope | The implicit playbook: Develop a competitive advantage by appealing to your consumer's subconscious |
Wed. | 1:45 | 1 | SightX | What segmentation and positive psychology tell brands about Gen Z |
Wed. | 1:45 | 2 | RealityCheck | From feeling to doing: How to turn empathy into tactics that grow brands |
Wed. | 1:45 | 3 | Provalis Research | Real business examples of text analytics in action |
Wed. | 1:45 | 4 | ESOMAR | The privacy paradox |
Wed. | 1:45 | 5 | Smarty Pants | Project 24: Inside the daily lives of Americans...and why it matters |
Wed. | 2:30 | 1 | SAP | The role of analytics tools in modernizing competitive insights |
Wed. | 2:30 | 2 | Reach3 Insights | Everyone wants to be heard, no one wants to be studied! How brands are leveraging conversational methods for deeper experiential insights |
Wed. | 2:30 | 3 | Fader & Associates | Counterintuitive thinking: Reframing research baseline assumptions **Will be available after Chicago Event.** |
Wed. | 2:30 | 4 | Prudential | The insights-led initiative changing the face of financial wellness |
Wed. | 2:30 | 5 | Fraunhofer Institute for Process Engineering and Packaging | fMRI: The panacea for consumer thoughts, or not? |
Wed. | 3:15 | 1 | Stone Mantel, Steven Cooley, Ph.D | Successful cross-industry collaboration: Creating health behavior change with digital tools |
Wed. | 3:15 | 2 | Clear M&C Saatchi | Closing the experience gap: Diagnosing your gap and identifying the best strategy to close it |
Wed. | 3:15 | 3 | MarketVision Research | Spilling the tea on the next-gen: How to attract, engage and retain |
Wed. | 3:15 | 4 | Research Rockstar, Futures Sport | Making methodology recommendations in 2020: This ain't Grandma's research |
Wed. | 3:15 | 5 | Women in Research, Twitter, Applied Marketing Science | Men, power and purpose: A new definition of market research leadership |
Wed. | 4:00 | 2 | NuThinking, Inc. | Maximize your creative thinking in the AI age: Unlock this #1 valuable skill – QRCA-curated session |
Wed. | 4:00 | 3 | Ogilvy | Personalization at scale |
Wed. | 4:00 | 4 | Anheuser-Busch | The impact of cultural codes on consumer behavior and brand relevance |
Wed. | 4:00 | 5 | Research Rockstar | The secret to making marketing clients love you |
Wed. | 4:45 | 1 | Story Strategies | Capturing magic: A professional storyteller's strategies for culling new insights |
Wed. | 4:45 | 3 | LRW, Voya Financial | Thought leadership research: A labor of love |
Wed. | 4:45 | 4 | Cox Automotive, KS&R | Taking your research up and out: Practical tips for transforming research into industry-impacting headlines |
Wed. | 4:45 | 5 | KL Communications, Con Edison | Voice of the customer: A Con Edison case study |
*** Presentation documents (if provided)Â are also available for download on the klik event app by Pixmob. ***