Editor’s note: Sinead Hasson is managing director of market research and insight consultancy Hasson Associates, London.

Throughout Women’s History Month, I read many brilliant and passionate pieces about women who have had an amazingly positive impact on the lives and careers of both women and men. But then I realized I hadn’t read anything about the women who’ve shaped market research.

Now, if you were asked to name the women in history who made a significant contribution to market research, who would you name? When I asked colleagues and clients that very question, we were spoilt for choice. But after a lot of thought, I developed this list of women I believe are playing leading roles in making our industry successful:

Wendy Gordon – Gordon is a Fellow of the Market Research Society, author, conference speaker and media commentator. She was honored by The Women’s Advertising Club of London as one of its Women of Achievement, all while working with a variety of clients, spanning many business sectors and geographies.

Phyllis MacFarlane – MacFarlane has been chair of the Market Research Society and chair of GfK’s U.K. business GfK NOP. Most recently she has been promoting and developing MR across Africa in her role as global training director for consumer experiences.

Elizabeth Nelson – Nelson co-founded Taylor Nelson in 1965 and was awarded an OBE for services to eco-labelling in 1992. Since then she’s worked as chair of an NHS trust and been CEO of three charities. Throughout her career, Nelson has pioneered research innovation and industry governance and has continued this work as part of her role on the Market Research Society’s main board.

Rita Clifton – During her time as chair of Interbrand, Clifton recognized the importance of the digital age and set up new digital branding services. Clifton was also responsible for presiding over the annual league table of the 100 most val...